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Phoenix New Media Reports First Quarter 2015 Unaudited Financial Results

Phoenix New Media Reports First Quarter 2015 Unaudited Financial Results

1Q15 Mobile Advertising Revenues Up 135% YOY

Live Conference Call to be Held at 8:00 PM U.S. Eastern Time on May 13

BEIJING, May 13, 2015 /PRNewswire/ — Phoenix New Media Limited (NYSE: FENG), a leading new media company in China (“Phoenix New Media”, “ifeng” or the “Company”), today announced its unaudited financial results for the quarter ended March 31, 2015.

http://photos.prnewswire.com/prnvar/20140716/127493

“The first quarter was marked by further strides in the evolution of our company as an integrated news and information gateway that continues to redefine how users find and consume information anywhere, anytime and on any Internet-enabled device,” stated Mr. Shuang Liu, CEO of Phoenix New Media. “Despite of the seasonal impact on advertising revenues associated with the late Chinese New Year, the temporary volatility due to the transition of the sales executive and our increased investments on mobile internet, we made solid operational progress which will pave the way for long-term user growth and business expansion. We are now seeing a powerful virtuous cycle emerge as it relates to our core competencies, namely content production capability, dedication to serious journalism and cutting-edge technology. We are confident that with these strong fundamentals, as well as the ongoing technical evolution of our business through synergy with Yidian, we are well positioned to capitalize on emerging opportunities across China’s expanding mobile Internet landscape.”

Mr. Ya Li, president of Phoenix New Media, stated, “In April, we completed our strategic investment in Yidian. Going forward, by combining Yidian’s proprietary technology, ifeng’s premium content, and Xiaomi’s strong distribution channels, we will further drive the expansion of our overall user base. With respect to the advertising sales, we are confident that the impact of the transition of the sales executive was temporarily, and it is expected to ramp up toward the second half of the year. To supplement this, we will be rolling out innovative marketing initiatives like personalized interest ads on Yidian, native ad campaigns and programmatic buying ads.

First Quarter 2015 Financial Results

REVENUES

Total revenues for the first quarter of 2015 increased by 2.2% to RMB365.1 million (US$58.9 million) from RMB357.1 million in the first quarter of 2014.

Net advertising revenues (net of advertising agency service fees) for the first quarter of 2015 increased by 14.2% to RMB268.4 million (US$43.3 million) from RMB234.9 million in the first quarter of 2014, primarily due to the robust growth of 135.2% year-over-year on mobile advertising revenues. Average revenue per advertiser (“ARPA”) increased by 13.4% to RMB1.1 million (US$0.2 million) and the total number of advertisers increased 0.8% to 255 in the first quarter of 2015.

Paid service revenues for the first quarter of 2015 decreased by 20.9% to RMB96.7 million (US$15.6 million) from RMB122.2 million in the first quarter of 2014. Mobile value-added services (“MVAS”)[1] revenues for the first quarter of 2015 decreased by 23.9% to RMB74.7 million (US$12.1 million) from RMB98.2 million in the first quarter of 2014, due to the fact that the Company has trimmed the digital reading and mobile video businesses through telecom operators’ platforms as a result of the change of revenue sharing scheme. Revenues from games and others[2] for the first quarter of 2015 decreased by 8.4% to RMB22.0 million (US$3.5 million) from RMB24.0 million in the first quarter of 2014, primarily due to the decrease in revenues generated from web-based games on the Company’s game platform, as well as the lower-than-expected revenues generated from mobile games.

[1] MVAS includes wireless
value-added services, or
WVAS, mobile video, mobile
digital reading, mobile
games and other paid
services through China’s
three telecom operators’
platforms.

[2] Games and others
include web-based games,
content sales, and other
online and mobile paid
services through the
Company’s own platforms.
COST OF REVENUES AND GROSS PROFIT

Cost of revenues for the first quarter of 2015 increased by 9.4% to RMB190.1 million (US$30.7 million) from RMB173.9 million in the first quarter of 2014, primarily due to an increase in content and operational costs. Content and operational costs for the first quarter of 2015 increased to RMB90.8 million (US$14.6 million) from RMB74.1 million in the first quarter of 2014, due to an increase in staff-related costs and advertisement-related content production costs. Sales taxes and surcharges for the first quarter of 2015 increased to RMB26.4 million (US$4.3 million) from RMB25.3 million in the first quarter of 2014. Revenue sharing fees to telecom operators and channel partners in the first quarter of 2015 decreased slightly to RMB51.5 million (US$8.3 million) from RMB53.7 million in the first quarter of 2014. Bandwidth costs in the first quarter of 2015 increased slightly to RMB21.5 million (US$3.5 million) from RMB20.8 million in the first quarter of 2014, primarily due to the increase in the Company’s mobile traffic. Share-based compensation included in cost of revenues was RMB5.0 million (US$0.8 million) in the first quarter of 2015, compared to RMB3.0 million in the first quarter of 2014. The year-over-year increase in share-based compensation was primarily due to the stock options newly granted in 2014.

Gross profit for the first quarter of 2015 was RMB175.0 million (US$28.2 million), compared to RMB183.3 million in the first quarter of 2014. Gross margin for the first quarter of 2015 was 47.9%, compared to 51.3% in the first quarter of 2014. Adjusted gross margin[3], which excludes share-based compensation, for the first quarter of 2015 was 49.3%, compared to 52.1% in the first quarter of 2014.

[3] An explanation of the Company’s
non-GAAP financial measures is
included in the section entitled
“Use of Non-GAAP Financial
Measures” below, and the related
reconciliations to GAAP financial
measures are presented in the
accompanying “Reconciliations of
Non-GAAP Results of Operation
Measures to the Nearest Comparable
GAAP Measures”.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the first quarter of 2015 increased by 19.8% to RMB168.0 million (US$27.1 million) from RMB140.2 million in the first quarter of 2014. The increase in operating expenses was primarily attributable to the increase in staff-related costs and expenses associated with the Company’s marketing and promotional initiatives. Share-based compensation included in operating expenses was RMB9.8 million (US$1.6 million) in the first quarter of 2015, compared to RMB7.9 million in the first quarter of 2014. The year-over-year increase in share-based compensation was primarily due to the stock options newly granted in 2014.

Excluding share-based compensation, adjusted income from operations for the first quarter of 2015 was RMB21.7 million (US$3.5 million), compared to RMB54.0 million in the first quarter of 2014. Income from operations for the first quarter of 2015 was RMB6.9 million (US$1.1 million), compared to RMB43.1 million in the first quarter of 2014.

Excluding share-based compensation, the adjusted operating margin for the first quarter of 2015 was 6.0%, compared to 15.1% in the first quarter of 2014, while operating margin for the first quarter of 2015 was 1.9% primarily due to the decrease in paid service revenues, the seasonal impact on advertising revenues associated with the late Chinese New Year, the transition of the sales executive and increase in staff-related costs.

OTHER INCOME/(LOSS)

Other income/(loss) reflects loss from equity investments, gain on disposition of subsidiaries and acquisition of equity investments, interest income, foreign currency exchange gain or loss and others, net. Loss from equity investments for the first quarter of 2015 increased to RMB20.0 million (US$3.2 million) from RMB1.5 million in the first quarter of 2014, primarily due to an increase in the equity pick up from the net loss of Yidian for the period. Gain on disposition of subsidiaries and acquisition of equity investments for the first quarter of 2015 was null, compared to RMB17.7 million in the first quarter of 2014. Interest income for the first quarter of 2015 was RMB8.8 million (US$1.4 million), compared to RMB12.0 million in the first quarter of 2014. Foreign currency exchange loss for the first quarter of 2015 was RMB1.9 million (US$0.3 million), compared to RMB6.9 million in the first quarter of 2014.

NET INCOME/(LOSS) ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

We have made a few investments during the year of 2014. These investments have created two new non-operating items as loss from equity investments and gain on disposition of subsidiaries and acquisition of equity investments on our statement of comprehensive income.

Adjusted net income attributable to Phoenix New Media Limited, which excludes those non-operating items and the share-based compensation, for the first quarter of 2015 was RMB23.6 million (US$3.8 million), compared to RMB56.9 million in the first quarter of 2014. Adjusted net margin for the first quarter of 2015 was 6.5%, compared to 15.9% in the first quarter of 2014. Adjusted net income per diluted ADS[4] in the first quarter of 2015 was RMB0.32 (US$0.05), compared to RMB0.73 in the first quarter of 2014.

Net loss attributable to Phoenix New Media Limited for the first quarter of 2015 was RMB11.2 million (US$1.8 million), compared to net income attributable to Phoenix New Media Limited of RMB62.2 million in the first quarter of 2014. The net loss attributable to Phoenix New Media Limited was mainly due to the non-operating items and share-based compensation. Net loss margin for the first quarter of 2015 was 3.1%, compared to net income margin of 17.4% in the first quarter of 2014.Net loss per diluted ADS in the first quarter of 2015 was RMB0.16 (US$0.03), compared to net income per diluted ADS of RMB0.80 in the first quarter of 2014.

As of March 31, 2015, the Company’s cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.27 billion (US$204.6 million). Immediately after closing of the additional investment in Yidian, the Company’s cash and cash equivalents, term deposits and short term investments and restricted cash were around RMB1.06 billion (US$171.0 million).

For the first quarter of 2015, the Company’s weighted average number of ADSs used in the computation of diluted net loss per ADS was 72,948,956. As of March 31, 2015, the Company had a total of 567,369,822 ordinary shares outstanding, or the equivalent of 70,921,228 ADSs.

[4] “ADS” means American
Depositary Share of the
Company. Each ADS
represents eight Class A
ordinary shares of the
Company.
Business Outlook

For the second quarter of 2015, the Company expects its total revenues to be between RMB412 million and RMB432 million. Net advertising revenues are expected to be between RMB322 million and RMB332 million. Paid service revenues are expected to be between RMB90 million and RMB100 million. These forecasts reflect the Company’s current and preliminary view on the market and operational conditions, which are subject to change.

Conference Call Information

The Company will hold a conference call at 8:00 p.m. U.S. Eastern Time on May 13, 2015 (May 14, 2015 at 8:00 a.m. Beijing / Hong Kong time) to discuss its first quarter 2015 unaudited financial results and operating performance.

To participate in the call, please dial the following numbers:

International: +6567239385

Mainland China: 4001200654

Hong Kong: +85230186776

United States: +18456750438

Conference ID: 37909386
A replay of the call will be available through May 20, 2015 by dialing the following numbers:

International: +61290034211

Mainland China: 4006322162

Hong Kong: +85230512780

United States: +16462543697

Conference ID: 37909386
A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Phoenix New Media Limited uses adjusted gross profit, adjusted gross margin, adjusted income from operations, adjusted operating margin, adjusted net income attributable to Phoenix New Media Limited, adjusted net margin and adjusted net income per diluted ADS, each of which is a non-GAAP financial measure. Adjusted gross profit is gross profit excluding share-based compensation. Adjusted gross margin is adjusted gross profit divided by total revenues. Adjusted income from operations is income from operations excluding share-based compensation. Adjusted operating margin is adjusted income from operations divided by total revenues. Adjusted net income attributable to Phoenix New Media Limited is net income/(loss) attributable to Phoenix New Media Limited excluding share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments. Adjusted net margin is adjusted net income attributable to Phoenix New Media Limited divided by total revenues. Adjusted net income per diluted ADS is adjusted net income attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the non-cash impact of share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments add clarity to the constituent parts of its performance. The Company reviews adjusted net income together with net income/(loss) to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using multiple measures to evaluate its business allows both management and investors to assess the Company’s performance against its competitors and ultimately monitor its capacity to generate returns for its investors. The Company also believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of non-cash share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, and loss from equity investments. Share-based compensation and loss from equity investments have been and will continue to be significant and recurring in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company’s net income/(loss) for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measure in isolation from or as an alternative to the financial measure prepared in accordance with U.S. GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.1990 to US$1.00, the noon buying rate in effect on March 31, 2015 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media’s platform includes its ifeng.com channel, consisting of its ifeng.com website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company’s reliance on online advertising and MVAS for the majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and service offerings; the Company’s reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form F-1, as amended, and its annual reports on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Matthew Zhao
Email: investorrelations@ifeng.com

ICR, Inc.
In Beijing, China: Jeremy Peruski
In New York City: Katherine Knight
Tel: +1 (646) 277-1276
Email: investorrelations@ifeng.com

Phoenix New Media Limited

Condensed Consolidated Balance Sheets

(Amounts in thousands)

December 31, March 31, March 31,

2014 2015 2015
—- —- —-

RMB RMB US$

Audited* Unaudited Unaudited

ASSETS

Current assets:

Cash and cash equivalents 1,285,847 683,455 110,252

Term deposits and short term investments 40,000 553,992 89,368

Restricted cash – 30,711 4,954

Accounts receivable, net 493,569 505,288 81,511

Amounts due from related parties 176,224 120,786 19,485

Prepayment and other current assets 42,703 49,220 7,941

Deferred tax assets 24,565 25,815 4,164

Telco Systems Wins 2015 SDN Excellence Award

Telco Systems Wins 2015 SDN Excellence Award

Company recognized for its innovative CloudMetro 100 SDN & Distributed-NFV virtualization platform

MANSFIELD, Massachusetts, May 13, 2015 /PRNewswire/ —

Telco Systems [http://www.telco.com ], the leading provider of innovative SDN & NFV
[http://www.telco.com/index.php?page=open-metro-edge ] and multi-service Carrier Ethernet
2.0 and MPLS edge solutions, today announced that the company has won the 2015 SDN
Excellence Award [http://www.techzone360.com/news/2015/03/31/8167628.htm ] from SDN Zone [http://www.sdnzone.com ] .

(Logo:
http://photos.prnewswire.com/prnh/20150311/732930 )

The SDN Excellence Award list is an annual recognition featuring companies that are
having a profound impact on the IT and Telecom industries and are leading the way in SDN architecture and applications.

Telco Systems received this award recognition for its CloudMetro 100 SDN/D-NFV virtualization platform. CloudMetro 100
[http://www.telco.com/index.php?page=product-description&product=cloudmetro100&category=sdn-nfv ] enables telco operators and other communications service providers to build
orchestrated virtual environments and offer multiple network functions and services at the
network edge. By leveraging SDN and NFV technologies, CloudMetro 100 allows operators to
introduce new virtualized IT services rapidly and supply them with significantly lower delivery costs.

“This award recognition strengthens the value proposition of our CloudMetro platform
and overall product portfolio of SDN and NFV solutions,” said Moshe Shimon, Vice President
of Product Management and Marketing at Telco Systems. “The new virtualized services
enabled by CloudMetro represent for service providers important new revenue streams and
can be used as competitive differentiators that enable a service provider to enter new service markets and directly complete with cloud service providers.”

CloudMetro 100 is carrier-grade and supports the increasing capacity needs of service
providers with 10 gigabit-Ethernet (10GE) capabilities. The platform also supports the
latest transportation technologies, including Carrier Ethernet 2.0, IP/MPLS and OpenFlow along with NETCONF and YANG for network management.

CloudMetro 100 and many of the new virtualized service applications are included in the company’s recently published Telco Systems Product Guide 2015 [http://www.telco.com/index.php?page=product-guide ].

Telco Systems will be demonstrating CloudMetro 100
[http://www.telco.com/index.php?page=product-description&product=cloudmetro100&category=sdn-nfv ] and TelcoApps VNFs at the L123 Layer123 SDN & Openflow APAC World Congress on May
26-28, Singapore, Booth #1. Visitors will also be able to hear Gal Ofel, Head of Software
Solutions Product Line Management at Telco Systems, speak on “The Next Step: Orchestrating
the Virtualized Telecom Network [http://www.layer123.com/sdn-apac-agenda/#Day-1 ]” as part
of the SDN + NFV: BUILDING THE FUTURE NETWORK session track, on Wednesday, May 27th at 17:10.

To schedule a meeting with Telco Systems at the L123 NFV World Congress, please click here [http://www.telco.com/index.php?page=schedule-meeting ].

About Telco Systems

Telco Systems delivers an industry-leading portfolio of SDN/NFV, Carrier Ethernet and
MPLS-based demarcation, aggregation and edge solutions, enabling service providers to
create intelligent, service-assured, CE 2.0-compliant networks for mobile backhaul,
business services and cloud networking. Telco Systems’ end-to-end Ethernet and SDN/NFV
product portfolio delivers significant advantages to service providers, utilities and city
carriers competing in a rapidly evolving telecommunications market. Telco Systems is a wholly owned subsidiary of BATM Advanced Communications (LSE: BVC).

To learn more, visit Telco Systems at http://www.telco.com, or follow Telco Systems on Twitter [https://twitter.com/TelcoSystems ] and LinkedIn [http://www.linkedin.com/company/166299?trk=ape_s000001e_1000 ].

Telco Systems Contact
Talia Rimon
Marketing Communications Manager
Telco Systems
+972-4-909-6434
talia@telco.com

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Telco Systems

AVG Technologies to Present at J.P. Morgan’s 43rd Annual Technology, Media and Telecom Conference

AVG Technologies to Present at J.P. Morgan’s 43rd Annual Technology, Media and Telecom Conference

AMSTERDAM, May 13, 2015 /PRNewswire/ — AVG® Technologies N.V. (NYSE: AVG), the online security company(TM) for more than 200 million monthly active users, announced today that Gary Kovacs, Chief Executive Officer, will present at the J.P. Morgan 43rd Annual Technology, Media and Telecom Conference.

The presentation will take place on May 19, 2015 at the Westin Boston Waterfront Hotel from 4:10 to 4:40 pm ET.

A webcast of the conference presentation will be available live on the investor relations section of AVG.com and an archived webcast will be available for replay beginning approximately two hours after the live presentation is completed. These links can be found on the investor relations section of the company’s website at http://investors.avg.com.

http://photos.prnewswire.com/prnvar/20120306/SF65434LOGO

About AVG Technologies (NYSE: AVG)

AVG is the online security company providing leading software and services to secure devices, data and people. AVG’s award-winning technology is delivered to over 200 million monthly active users worldwide. AVG’s Consumer portfolio includes internet security, performance optimization, and personal privacy and identity protection for mobile devices and desktops. The AVG Business portfolio – delivered by managed service providers, VARs and resellers – offers IT administration, control and reporting, integrated security, and mobile device management that simplify and protect businesses.

All trademarks are the property of their respective owners.

www.avg.com

Keep in touch with AVG

http://www.twitter.com/AVGfree
http://www.facebook.com/AVG
https://www.linkedin.com/company/28199
http://blogs.avg.com/
http://www.youtube.com/user/officialAVG

Logo – http://photos.prnewswire.com/prnh/20120306/SF65434LOGO

SOURCE AVG Technologies N.V.

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AVG Technologies N.V.

CONTACT: Investor Relations – US: Bonnie Mc Bride, Tel: + 1 415 806 0385, Email: bonnie.mcbride@avg.com, OR Europe: Camelia Isaic, Tel: +420 702 205 848, Email: camelia.isaic@avg.com, IR team email: ir@avg.com, OR Media Relations – US: Deanna Contreras, Tel: +1 415 371 2001, Email: Deanna.Contreras@avg.com, OR Rest of World: Stephanie Kane, Tel: + 44 7817 631016, Email: stephanie.kane@avg.com

Web Site: http://www.avg.com

Sonata to Partner and Exhibit at etailcore Live

Sonata to Partner and Exhibit at etailcore Live

BENGALURU and NEW YORK, May 13, 2015 /PRNewswire/ —

Sonata Software, a global IT services and technology solutions company, announced
today that it will be participating as a partner and exhibitor at the etailcore Live event, to be held in New York, USA from 14th to 15th May this year.

(Logo:
http://photos.prnewswire.com/prnh/20130610/618887)

At the event, Sonata will feature its retail technology solutions, including ‘Brick
and Click’ Solution – its unified end-to-end Omni-channel platform, that has enabled large retail companies optimize their operations and provide seamless, consistent and
differentiated customer experience across channels. Other retail technology services that Sonata would showcase include e-Commerce, mobility and analytics.

This year, Sonata has intensified the focus on retail vertical to leverage its domain
expertise and talent pool, to build end-to-end solutions to mid-size retailers across the globe, resulting in reduced cost of ownership and faster implementations.

Speaking on the occasion, Hanumanth Tenneti, Head – e-Commerce at Sonata Software
said, “e-Commerce has swayed over the globe. Increasing retail firms are embracing the
e-Commerce marketplace to reach out to their customers. Sonata has some of the best
e-Commerce solutions that can provide retailers a competitive edge. This year, the
etailcore live event focuses on omnichannel and mobility for which Sonata has strong offerings making this a fitting event for Sonata to attend.”

etailcore event conducted in Europe and United States has provided a place for over
500 retail professionals from around the world to gather for latest trends, innovations
and finding right partners for their online businesses. It is one of the most important e-Commerce events being conducted.

About Sonata Software

Sonata Software is a global IT services firm focused on catalysing transformational IT
initiatives of its clients through deep domain knowledge, technology expertise and
customer commitment. The company delivers innovative new solutions for Travel, Retail and
Consumer Goods industries by integrating technologies such as Omni-channel commerce,
Mobility, Analytics, Cloud and ERP, to drive enhanced customer engagement, operations
efficiency and return on IT investments. A trusted long-term service provider to Fortune
100 companies across both the software product development and enterprise business
segments, Sonata seeks to add differentiated value to leadership who want to make an impact on their businesses, with IT.

For further information, please contact:
Anuj Kumar Saxena
Sonata Software Limited
A.P.S. Trust Building,
Bull Temple Road, N.R. Colony
Bangalore 560019, India
Tel: +91-80-67781999
anujkumar.s@sonata-software.com

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Sonata Software Limited

Çağa uygun Halkla İlişkiler Hizmeti

Müşteri denetimlerinin ve sunulan ürün ya da hizmetlerin en yakın takip hizmeti olarak adlandırılabilen halkla ilişkiler hizmeti, günümüzde değişen global yapı sayesinde pr adını almaktadır. Çok daha geniş bir halkla ilişkiler hizmet bütünlüğü anlamına da gelen pr ajansı hizmeti, deneyimli kadro dâhilinde Manifesto İletişim tarafından tüm şirketlere sağlanmaktadır.

              Bunlarla birlikte; şirketlerin pazarlama ve tanıtım ihtiyaçları başta olmak üzere, pek çok iletişim ihtiyacına modern çözümler dâhilinde destekler sağlamakta olan pr ajansları ayrıcalıkları, şirketlerin isimlerini dünya çapında duyurabilmeleri açısından son derece elverişli olmaktadır. Bu derece öneme sahip olan kapsamlı hizmet bütünlüğü ile şirketler, birden çok iletişim ihtiyacını tek bir kanal aracılığı ile çok daha uygun masraflar eşliğinde karşılayabilmektedir.

    Bunlara ek olarak; bir şirketin varlığını daimi olarak koruyabilmesinde oldukça büyük pay barındıran pr şirketi hizmeti, itibar yönetimi, pazarlama iletişimi, marka yönetimi, medya ilişkileri, lider iletişimi, kurumsal sosyal sorumluluk, konu yönetimi, kriz iletişimi, kurum içi iletişim ve finansal iletişim hizmetleri sunmaktadır.

    Bu bağlamda; geniş bir yelpaze altında sunulmakta olan seçkin pr şirketleri hizmeti, şirketlerin tanınırlık amaçlarına da olumlu cevaplar verebilmektedir.

    Ayrıca; dünya çapında bir üne sahip olan iletişim ajansı hizmeti ile Türkiye ve dünyada pek çok markaya hizmet alımları sağlanmaktadır. Bu doğrultuda; Dubai, Abu Dabi, Monte Carlo, İstanbul, Erbil, Moskova ve Kahire’de ofisleri ile etkin iletişim hizmetleri güvenilir doğrultularda sağlanabilmektedir.

              Bunların yanı sıra; Borsa İstanbul, Ataköy Marina, Altınbaş, CarrefourSA, Dati Holding, Metsan ve Polisan Kimya gibi pek çok ünlü firmaya da hizmet sunmakta olan iletişim ajansları aracılığı ile şirketlerin esas kurulma amacı olan farkındalık amaçlarına rahatlıkla sahip olunabilmektedir. Bu bağlamda; geniş anlamda fayda sağlamakta olan kapsamlı hizmet avantajları, şirketlerin sunduğu ürün ya da hizmetlerin farklı tasarımlar ile kamuya sunulmasında da oldukça etkili olmaktadır.

            Aynı zamanda; çağın gereklerine tam anlamıyla hitap edebilen iletişim şirketi ile kurumsallaşma amaçlarına çok daha uygun fikirler dâhilinde ulaşılabilmektedir. Şirketlerin değişen yaşam koşullarına ayak uydurabilmesini de kolaylaştırmakta olan hizmet ile isimleşebilmek ve kamu tarafından tercih edilen bir marka haline gelebilmek de oldukça mümkündür.

              Netice itibariyle; beklentilere tam karşılık sağlayabilecek iletişim şirketleri hizmeti, hedef müşteri kitlelerinin istek ve beklentilerine tam yönlü cevap verebilecek sunumlar için oldukça etkendir. Bu bağlamda; geniş hizmet yelpazesine de sahip olan hizmet ile farklılık yaratan fikirler doğrultusunda, halkla ilişkilerin temeli olan iletişim ihtiyaçları kolaylıkla sağlanabilmektedir.

Dünya ve Dijital İletişim

Pr ajansları, markanızda belirli bir kamu imajı yaratmak için tasarım stratejileri oluştururlar ve geliştirirler. Kurumların amaçları doğrultusunda hareket ederek, geliştirdikleri stratejileri kamuoyunda istenilen şekilde algılanmasını sağlarlar. Ve kurumların stratejilerinin devamlılığını sağlayarak, gerek basın gerek sosyal medya yöntemleri marka algısında hedef kitleye istenilen mesajın ulaşmasını sağlarlar. Müşterileri için olumlu marka imajları yaratır, gerekli bilgileri içeren basın bültenleri hazırlarlar. Gerekli olan stratejik danışmanlık ve tanıtımı istenilen olgular halinde hazırlarlar. Küresel boyutta çalışmalar hazırlayarak çıtanızı yükseltmek bir iletişim ajansının öncelikli amacı olmalıdır.

                        Pr şirketleri; kamu veya özel alandaki müşterilerinizi analiz eder; medya ile ilişkiler kurmanıza yardımcı olur. Dijital dünya geliştikçe günümüz ajansları iş yapma biçimlerini oldukça geliştirmeye başlamıştır. Günümüzde ajanslar yapılarını yeniden organize ederek, sosyal medyadan yararlanarak yeni bir iletişim modeli uygulamaya başlamıştırlar. Pr ajansı olarak ülkemizde markaların iletişim danışmanlığını yapmak ve sürdürülebilirliğini sağlamak için hizmet ediyoruz. İletişim ajansları hizmet kanalları arasında; yazın ve basın bültenleri hazırlamak, metinler oluşturmak, kamu ve sosyal ilişkileri için tasarlanmış özel etkinlikleri yürütmek, firmanın pazar araştırmalarını yapmak, kişisel ağ katılım yoluyla iş ilişkileri oluşturmak, web için blog içerikleri oluşturmak, kriz stratejileri oluşturmak, sosyal medya promosyonları hazırlamak gibi birçok stratejik hedefleri vardır.

 Firmanızın iletişim ağını korumak, oluşturmak ve geliştirmek için, firmalar ve bireyler arası iletişim ajansı ağı kurmak gerekir. İyi bir ajans müşterilerinin başarılarının oluşturduğu stratejik yapıyı koruyan firmadır. Müşteri ve ajans arasındaki ilişkiler hiçbir zaman pasif olamaz. Müşterilerimiz için stratejik planlar oluştururken onların hedefleri doğrultusunda hedeflerimizi oluşturur ve adımlar atarız ve güncellemeler yaparız. Her gün gelişen web siteleri, bloglar ve medya ile Pr şirketi; müşterinin itibarını koruyan seviyede, uzun vadeli, markada hedef ve görünürlük sağlama yolunda çalışmaktadır.

İletişim şirketleri; halkın gözünde markanızın imajını artırmak için çalışıp firmasında çalışan teknik personeller medya uzmanı olarak kabul edilirler, doru zamanda, doğru anahtarlarla, stratejik planlarınızı oluşturarak anahtar mesajlarınızı hazırlarlar. Manifesto iletişim olarak hizmetlerimiz; itibar yönetimi, marka yönetimi, pazarlama iletişimi, medya ilişkileri, lider iletişimi, kurumsal sosyal sorumluluk, konu yönetimi, kriz yönetimi, sponsorluk iletişimi, kurum içi iletişim, finansal iletişimdir. Günümüzde rekabet gerektirecek bu denli marka çeşitliliği arasında, sizi bir adım daha öne taşıyacak gerekli bilgi ve tanıtımları yapacak ve aynı zamanda itibarınızı koruyacak iletişim şirketi olarak hedefimiz dünyanın her yerine ulaşmaktır.

İletişimde etkili Ajans; Manifesto İletişim

 Günümüzde kurum ve marka gelişimi açısından pr ajansları büyük hizmetler yapmaktadır. Ancak doğru pr ajansı seçimi çok önemli olmakla birlikte Türkiye sınırları içerisinde kaliteli pr ajansı sayısı çok azdır. Bu ajanslar kurum için en önemli olan iletişim unsurlarını yerine getirmektedir. Bu kapsamda Manifesto İletişim, kaliteli ajansların başında gelmektedir.

 İletişim danışmanları bünyesinde yaptıkları çalışmalarda, uluslararası boyut kazanmıştır. Ülke sınırları içerisinde kuruluşları bulunan ilk ve tek şirket olma özelliğine sahiptir. ” Türkiye Marketing ” dergisi anketin de “ en iyi pr şirketi ” seçilmiştir. Yine yenilikleri arasında kurum ve markaların gelişimi içinde birçok hizmet vermektedirler. Bu hizmetlerden en önemlilerinden bir tanesi reklam ile geniş kitlelere uzanmasıdır.  Medya ilişkileri konusunda oldukça başarılı iletişim ajansı olma özelliğine de sahiptir. Bu başarı çalıştığı kurumun, ürünlerinin ya da hizmetlerinin tanıtımı konusunda geniş kitlelere ulaştırmasını sağlamaktadır. Yerel gazetelerde, televizyonlarda, dergilerde ürün ve marka için amblem, slogan, ilanlar hazırlamaktadır.  Kreatif çalışmalarında, yenilikçi ve yaratıcı fikirler ile kurumun algısını ve farklılığı ortaya koymaktadırlar.

 İtibar yönetimi ile kurum için gerekli olan algıyı yaratmakta ve bu algıyı güçlendirmektedir. Bu kapsamda sosyal sorumluluk projeleri hazırlamakta ve kurumun potansiyel müşterisinin beğenini kazandırırken, yeni müşterilerde de algı yaratmaktadır. Kurumun algısını zedeleyebilecek her türlü davranıştan ve kurumun atması gereken adımlar konusunda da danışmanlık görevi sağlamaktadır. Sunduğu hizmetler arasından etkinlikler ve organizasyonlar da düzenlemektedir. Bu etkinlikler ile iletişim ajansları arasında, yaratıcı fikirler ile Türkiye sınırlarında daha önce hiç yapılmamış, farklı çalışmalar düzenlemektedirler. Bu sayede etkinliğe katılanların beğenisi sunarak, etkinliğin başarılı yönetimi ile de kurumun başarısı yükselmektedir.

Sunduğu hizmetler ile iletişim şirketleri arasında farklı boyutta bulunmaktadır. Bu farklılık, yurt dışında dahi açtığı kurumlarla göstermektedir. Orta Doğu’da ve Avrupa’da 7 şehirde kurumları bulunmaktadır. Türkiye’deki merkezi kurum İstanbul’da olup, markaların üst düzey yöneticileriyle aylık toplantıları, İstanbul merkez bürosun da gerçekleştirmektedir. Bu sayede markalar ile iletişimi sürekli aktif halde bulundurup, firmaların izlemesi gereken yollar hakkında yeni ve yaratıcı fikirler sunmaktadır. Bu ajans iletişim şirketi olmasından öte, markalaşma ve kaliteli hizmetleri ile kurumun büyümesi için gerekli olan projelerin hepsini gerçekleştirmektedir. Ayrıca bağımsız iletişim şirketlerinin oluşturduğu, en büyük sanal ağ olan WORLDCOM’ a üyedir. Bu üyelik bu şirkete ilk ve tek Türk şirketi olma özelliğini kazandırmakla birlikte, şirketin farklılığını ve kalitesini göstermektedir.