Tag Archives: Fashion

20 Reasons To Invest In Turkey

20 Reasons To Invest In Turkey

 

Turkey is a shining star on the middle east lands and when you look at the other countries which are being on the same geography, you can notice the most powerfull country is Turkey. On that point, investors from all over the world come these lands to make their investments. Because Turkey Property is really valuable for them and they want to gain more money with their new jobs.

Turkey has an important investment point, it is called Istanbul, the biggest city of the country. Every big companies have some centers here and Property In Istanbul is very important for them. If an investor want to put some money for a new project in this city, he or she must to trust the general conditions.

Here is the list of the 20 reasons to invest in Turkey;

  1. Turkey Economy is being developed day by day.
  2. Sectors are really dinamic.
  3. These lands are very important for the world.
  4. The ROI (Return of Investment) is realised very quickly and it has too much benefits.
  5. You can find the gfood reasons to invest. Investment atmosphere get you secure.
  6. The labor costs are not too much and workers are very talented.
  7. The relationships of Turkey and Europen Union are nice and for the trade they’re useful.
  8. For the business, there is an energetic atmosphere with the youth people.
  9. Economic system is developed day by day and it is really attractive for the investments.
  10. Turkey Investment is can be tested to make a lot of money and gain big profits.
  11. The system of the taxation is helpfull for the investors to being in Turkey.
  12. The population of the country is really big.
  13. Investors can look at the opportunities.
  14. The rules supports to the investors.
  15. Some sectors have the lower taxes.
  16. Turkey has an open minded view to invest.
  17. The jeopolitic position is nice.
  18. Investors have different alternatives for investments.
  19. Foreign companies give the trust to public.
  20. Costs are low.

 

 

 

3rd Bosphorus Bridge

3rd Bosphorus Bridge

Turkey is very powerfull and attractive country. Foreign people visit here every year and they come these lands with crowds. There are a lot of cultural and touristic things to see and to visit. 3rd Bosphorus Bridge is the new bridge for the Istanbul and it is prepared for now. When it will be finish, this bridge can solve the traffic jam for the city and a lot of cars, buses, vehicles and others can use this way to pass the lands. On that point, there are some opportunities around the new bridge for the investors.

Land Investment in Turkey topic is really popular for now. Because investors want to buy some lands in Istanbul, but if these lands are around an important place or the new part of the city, they are also more valuable than the other lands. It means that investors can sell these lands in a short time and make money. Or investors can make some projects on these lands may be.

Like these kind of reasons, to Buy Land Istanbul is normal for the people. Because the city is still being developed and bigger. So, someones will gain the money and people will need some buildings or lands. At that time, we can understand that investors can buy some parts of the city and they can sell there for the people and people will have a lot of benefits.

Transportation in Istanbul will be so relaxed after finishing the 3rd Bosphorus Bridge. Because this bridge will carry the trucks more than the other cars. Because if they use here, the other bridges will be cool for the cars while passing the continents. If you think for the traffic problem in Istanbul, you will notice the 3rd bridge is really an important thing for the transportation. By the way, on this bridge, not only gods will be transported, but also humans will be transported from the Asia to Europe or from the Europe to Asia. The main thing is we need to wait for the finishing of the bridge and see the relaxing.

Bicester Village ‘Best of British’ Campaign Launches with the Opening of the British Designers’ Collective

Bicester Village ‘Best of British’ Campaign Launches with the Opening of the British Designers’ Collective

LONDON, May 22, 2015 /PRNewswire/ —

Bicester Village kicked off a six-week ‘Best of British’ campaign with the launch of the annual British Designers’ Collective boutique on Wednesday 20 May.

(Photo:
http://photos.prnewswire.com/prnh/20150522/747124-a )

(Photo:
http://photos.prnewswire.com/prnh/20150522/747124-b )

(Logo:
http://photos.prnewswire.com/prnh/20150522/747124-c )

British actress and ambassador for the project Gemma Arterton launched the boutique
alongside CEO of the British Fashion Council Caroline Rush, Chief Executive – Value Retail
Management Desiree Bollier, and British designers Henry Holland, Eudon Choi, Holly Fulton and J. JS Lee.

The British Designers’ Collective at Bicester Village showcases collections from a
host of the ‘Best of British’ design talent including Mary Katrantzou, Sophia Webster,
Peter Pilotto, Roksanda, J. JS Lee, Ryan Lo, Nicholas Kirkwood, Holly Fulton, Preen by
Thornton Bregazzi, House of Holland, Jonathan Saunders, Eudon Choi, Christopher Raeburn and Thomas Tait.

A hub for British fashion, luxury experiences, culture and creativity, Bicester
Village provides established and emerging British design talent the opportunity to sit
alongside internationally renowned luxury brands with its British Designers’ Collective.

Held in partnership with the British Fashion Council and curated by fashion consultant
Yasmin Sewell for the sixth year, the ‘Aladdin’s cave’ of must-have pieces showcase a slice of British fashion at its finest.

From instantly recognisable fashion favourites including Mary Katrantzou’s signature
woven coats, Peter Pilotto’s ‘Cascade’ dresses and tailored jacquard separates from House
of Holland – the most coveted collections in Britain are now available at Bicester Village.

The ‘Best of British’ campaign sees Bicester Village celebrate the best of British
creative talent, with a uniquely British creative fusion of fashion, art and music across a six-week period until 30 June 2015.

About Bicester Village

Bicester Village, one of the Collection of Villages by Value Retail, is located just
60 minutes from both London and Birmingham, and offers the UK’s leading luxury outlet
shopping experience. With more than 130 outlet boutiques providing fashion and luxuries
for the home, Bicester Village offers a unique selection of British and international
brands with savings of up to 60% on the recommended retail price, seven days a week and
all year round. Bally, Diane von Furstenberg, Missoni, and Tory Burch are just a few of
the international brands present, as well as boutiques of British designers including Anya
Hindmarch, Temperley London, Smythson and Vivienne Westwood. A suite of services includes
the Shopping Express(R), the daily coach service from London; an award-winning Tourist
Information Centre; a children’s play area, valet parking, Hands-free Shopping, and a
Personal Stylist. With a selection of restaurants and cafes, the Village has become a
destination for visitors seeking a superior shopping experience and an enjoyable day out.

Photo:
http://photos.prnewswire.com/prnh/20150522/747124-a

http://photos.prnewswire.com/prnh/20150522/747124-b

http://photos.prnewswire.com/prnh/20150522/747124-c

Photo:http://photos.prnewswire.com/prnh/20150522/747124-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150522/747124-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150522/747124-c
http://photoarchive.ap.org/
Bicester Village

CONTACT: For more information, please contact: Rosannah Clarence-Smith, Account Manager, MSL Group, Rosannah.Clarence-Smith@mslgroup.com, +44-(0)20-3218-8860

Grouplee – Finally a Mobile Application That bridges the Gap between Brands and Their Target Audiences

Grouplee – Finally a Mobile Application That bridges the Gap between Brands and Their Target Audiences

NASIK, India, May 22, 2015 /PRNewswire/ —

Grouplee is a One Stop Shop Facilitating Brands to Study Buyer Behaviour and Creating Digital Engagement From Their Target Audiences

BurhanSoft will be announcing a new app – Grouplee – in June 2015 that allows
businesses to get closer to their target markets in a way nobody ever could do and bring an evolution in digital marketing.

(Logo:
http://photos.prnewswire.com/prnh/20150522/10123477)

Grouplee, developed by BurhanSoft, is a mobile application for brands to reach out to
consumers and update them with critical information like new offers, new arrivals, new
items updates and new store opening alerts from brands. The app demonstrates BurhanSoft’s
commitment to mobile solutions and their capabilities in developing cutting-edge mobile
applications that help strengthen their clients’ brands and evolve their businesses.

“Grouplee was born because this service was unavailable in the Indian market, and it
was always disheartening when you are done with shopping and then realize there was an end of season sales going on in another store,” said A. Tayeb Tamal, Founder & CEO, BurhanSoft.

Currently, we are only launching this app for Indian cosmopolitan and metropolitan
cities. But we are going to pitch our app concept to all big marketing teams from international and national companies, the CEO said.

Grouplee will be advertised and marketed through different modes including social
media, TV, press release, news, blogs, radio, magazines etc., and initially plans to cater
to fashion, food, grocery, electronics and automobiles sectors. “Grouplee aims to initiate
with personal offers for consumers to attract and gain more users of our app. Once that settles down, brand offers and discounts will be offered,” Tayeb said.

We have created algorithms and strategies that help us understand the buyers’
behaviour of a particular product of a brand on our app, we understand how they are
dealing with information, what is exciting them more than others, what catches their eyes
and some other critical info, which in turn help the brands make better marketing
campaigns and or make better product design and description. This also helps in better
targeting of right audience at the right place and time. Hence, it helps in enhancing the RoI (return on investment) of brands on ad investment.

“Digital marketing is understood as marketing/advertising for an individual/brand
entity. It was never understood as mass marketing in one place. All the digital marketers
help brands market their image and products to the audience through various modes of
advertisement. What Grouplee does different is that, it brings all the brands possible in
one place and helps them market or advertise themselves or their products to the right consumers in a way not thought before,” said Tayeb.

We are creating strategies where brands can analyse particularly which products they sold, courtesy Grouplee.

What is different in Grouplee is that people won’t be bugged to see advertisements,
thanks to the beautiful user interface (UI) and great user experience, which has a hint of
entertainment. The problem in other tools is that businesses place advertisements and
people view those advertisements because they are made to. Not because they want to. The
most appealing side of Grouplee is that there are almost 100 per cent chances that the
audience that will use the app to view a particular marketing campaign will actually be interested in that campaign.

At BurhanSoft we want to be the best in the business. We strive to be clients’ one
stop shop for all of their application development needs. “We will not stop until
BurhanSoft is the one name that comes to mind when a company wants to deliver an exciting,
useful, fresh out-of-the-box application for its customers to deploy,” added Tayeb, adding that if clients look for high ratings in the Apple App Store and on Google Play, BurhanSoft is there to deliver.

About BurhanSoft:

BurhanSoft is one of the recognized leader in mobile enterprise services. Grouplee is
another example of how we are using our experience in mobile technology to help our clients transform their business models.

BurhanSoft’s mobile offerings combine industry knowledge and business process advisory
services with cutting edge user experience and design to help clients harness the benefits of mobile across their enterprise.

For more information, click on the link
https://www.youtube.com/watch?v=DqvwdPC3-fU

Media Contact:
Mr. Tayeb Tamal,
tayeb@burhansoft.com,
+91-7506213553,
Burhansoft CEO Tayeb Tamal,
Burhansoft

Photo:
http://photos.prnewswire.com/prnh/20150522/10123477

Photo:http://photos.prnewswire.com/prnh/20150522/10123477
http://photoarchive.ap.org/
Burhansoft

#fame Launches India’s First LIVE VIDEO Entertainment App

#fame Launches India’s First LIVE VIDEO Entertainment App

MUMBAI, May 21, 2015 /PRNewswire/ —

– Targets 50,000 Performers and 10 Million Downloads in India, Expand Into SE Asia by end of 2015

#fame, the premier digital entertainment network, has launched India’s first LIVE
VIDEO entertainment app. Available in beta on iOS and Google Play, the app is a mobile
video platform where performers can beam live to fans and audiences through their
smartphones. As part of this pioneering foray, #fame will bring on-board more than 50,000
skilled and amateur performers and target over 10 Mn downloads over the next six months.

(Photo:
http://photos.prnewswire.com/prnh/20150521/745101 )

Targeting the youth, the #fame app offers a diverse portfolio of live and
video-on-demand (VoD) original digital content. From celebrities and skilled talent to
enterprising amateurs, the content on the app straddles across a wide portfolio of genres
including comedy, entertainment, live events, fashion, music, tech, food, citizen
journalism and more. Further, features such as social sharing, live chat, liking and
fan-based communities have been integrated into the app’s user experience to help grow engagement between performers and audiences on the platform.

Since its launch in September 2014, #fame has emerged as one of the fastest growing
digital entertainment networks in India, its debut market. Catering to mobile millenials
through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video
network with consumer tech and original video content as its backbone. Since launch, the
network has seen strong traction for its suite of digital shows and properties and is one
of the India’s largest creators of original digital video content. Apart from its mobile
app, #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and leading content publishers. #fame
strategically focuses on emerging and established talent to build digital video channels and communities around them.

#fame has identified 5 additional markets in South-East Asia to build local digital
video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines
apart from India. TO THE NEW Ventures, the parent company of #fame, has a strong strategic
presence in these markets where it has built businesses in the SMACK space (Social,
Mobile, Analytics, Content & Knowledge). ASTRO Overseas Limited, a leading cross-media operator in South-East Asia, is a key strategic investor in TTN Ventures.

Speaking on this development, Puneet Johar, MD, TO THE NEW Ventures, said, “#fame is
creating an exciting new LIVE category in the mobile video and entertainment space. Along
with its proven record of breakthrough original digital content, we are confident of #fame
achieving market leadership in mobile video in India and South-East Asia in the near future.”

Saket Saurabh, CEO, #fame commented, “The #fame app is pioneering not only because it
is India’s first live video entertainment app, but also because it will be home to original content from the country’s hottest young digital stars. The app is a
manifestation of #fame’s vision of empowering millions of emerging talent in their journey
as content creators and help them reach and engage with their audiences wherever they are and whenever they want.”

The #fame app has launched within a few weeks of the launch of Meerkat and Twitter’s
Periscope which are apps that allow users to integrate live video with their social media
messages. #fame expects to differentiate and win in India and South East Asian markets because of the app’s localization in talent and content in each market.

With over 300 million internet users, including 185 million users who access it on the
mobile, India is delivering nearly 5 billion video views a month and is one of the largest
and fastest growing digital video markets in the world. India will exceed 200 million
smartphone users, topping the US as the world’s second largest smartphone market by 2016
(Source: e-marketer) and mobile app downloads will globally triple and grow six folds in
India by 2015 (Source: KPMG). In terms of monetization, digital video has grown faster
than social with a 56% CAGR in the last 3 years compared to around 40% for Social.(Source: IAMAI 2014).

About TO THE NEW Ventures

60% of the world’s young, social and mobile consumers will reside in Asia by 2020. In
a social and mobile-first world, TO THE NEW Ventures is a disruptive Internet products company, creating and operating mobile first businesses.

TO THE NEW Ventures specializes in emerging markets, especially fast track Asia –
India, ASEAN and China. Its businesses include #fame, an online video platform for talent,
American Swan, an online fashion business, Thoughtbuzz, a freemium social analytics and
CRM product, Blogmint, a marketplace between brands and bloggers and TO THE NEW Digital, a
digital services company. Read more at www.ttnventures.com [http://www.ttnventures.com ] .

About #fame

#fame is set to be Asia’s premier talent-led digital entertainment network. Catering
to mobile millennials through an integrated ‘talent-first’ strategy, #fame’s network will
straddle across 6 countries over the next 3 years. #fame’s content centers around
mobile-led live video programming on and innovative video-on-demand content including high
impact digital properties, shows and formats in genres such as entertainment, food,
fashion, music, comedy. With a multi-platform approach in distribution and a strong
presence across all digital and social platforms, #fame helps brands reach and engage
audiences through customized solutions spanning talent-based content, properties and digital video services.

Download the #fame app from the Google Play and iOS

If you are a talent, register on www.livfame.com [http://www.livfame.com ]

Follow us on www.twitter.com/livyourfame [http://www.twitter.com/livyourfame ], www.facebook.com/livyourfame [http://www.facebook.com/livyourfame ]

Contact
Neeraj Karambelkar
+91- 9920083335
neeraj@livfame.com
Fame Digital Pvt Ltd

Photo:
http://photos.prnewswire.com/prnh/20150521/745101

Photo:http://photos.prnewswire.com/prnh/20150521/745101
http://photoarchive.ap.org/
Fame Digital Pvt Ltd

#fame Launches India’s First LIVE VIDEO Entertainment App

#fame Launches India’s First LIVE VIDEO Entertainment App

MUMBAI, May 21, 2015 /PRNewswire/ —

– Targets 50,000 Performers and 10 Million Downloads in India, Expand into SE Asia by end of 2015

#fame, the premier digital entertainment network, has launched India’s first LIVE
VIDEO entertainment app. Available in beta on iOS and Google Play, the app is a mobile
video platform where performers can beam live to fans and audiences through their
smartphones. As part of this pioneering foray, #fame will bring on-board more than 50,000
skilled and amateur performers and target over 10 Mn downloads over the next six months.

(Photo:
http://photos.prnewswire.com/prnh/20150521/745101 )

Targeting the youth, the #fame app offers a diverse portfolio of live and
video-on-demand (VoD) original digital content. From celebrities and skilled talent to
enterprising amateurs, the content on the app straddles across a wide portfolio of genres
including comedy, entertainment, live events, fashion, music, tech, food, citizen
journalism and more. Further, features such as social sharing, live chat, liking and
fan-based communities have been integrated into the app’s user experience to help grow engagement between performers and audiences on the platform.

Since its launch in Sep 2014, #fame has emerged as one of the fastest growing digital
entertainment networks in India, its debut market. Catering to mobile millenials through
an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network
with consumer tech and original video content as its backbone. Since launch, the network
has seen strong traction for its suite of digital shows and properties and is one of the
India’s largest creators of original digital video content. Apart from its mobile app,
#fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and leading content publishers. #fame
strategically focuses on emerging and established talent to build digital video channels and communities around them.

#fame has identified 5 additional markets in South-East Asia to build local digital
video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines
apart from India. TO THE NEW Ventures, the parent company of #fame, has a strong strategic
presence in these markets where it has built businesses in the SMACK space (Social,
Mobile, Analytics, Content & Knowledge). ASTRO Overseas Limited, a leading cross-media operator in South-East Asia, is a key strategic investor in TTN Ventures.

Speaking on this development, Puneet Johar, MD, TO THE NEW Ventures said, ” #fame is
creating an exciting new LIVE category in the mobile video and entertainment space. Along
with its proven record of breakthrough original digital content, we are confident of #fame
achieving market leadership in mobile video in India and South-East Asia in the near future.”

Saket Saurabh, CEO, #fame commented, “The #fame app is pioneering not only because it
is India’s first live video entertainment app, but also because it will be home to original content from the country’s hottest young digital stars. The app is a
manifestation of #fame’s vision of empowering millions of emerging talent in their journey
as content creators and help them reach and engage with their audiences wherever they are and whenever they want.”

The #fame app has launched within a few weeks of the launch of Meerkat and Twitter’s
Periscope which are apps that allow users to integrate live video with their social media
messages. #fame expects to differentiate and win in India and South East Asian markets because of the app’s localization in talent and content in each market.

With over 300 Mn internet users, including 185 Mn users who access it on the mobile,
India is delivering nearly 5 billion video views a month and is one of the largest and
fastest growing digital video markets in the world. India will exceed 200 million
smartphone users, topping the US as the world’s second largest smartphone market by 2016
(Source: e-marketer) and mobile app downloads will globally triple and grow six folds in
India by 2015 (Source: KPMG). In terms of monetization, digital video has grown faster
than social with a 56% CAGR in the last 3 years compared to around 40% for Social. (Source: IAMAI 2014).

About TO THE NEW Ventures

60% of the world’s young, social and mobile consumers will reside in Asia by 2020. In
a social and mobile-first world, TO THE NEW Ventures is a disruptive internet products company, creating and operating mobile first businesses.

TO THE NEW Ventures specializes in emerging markets, especially fast track Asia –
India, ASEAN and China. Its businesses include #fame, an online video platform for talent,
American Swan, an online fashion business, Thoughtbuzz, a freemium social analytics and
CRM product, Blogmint, a marketplace between brands and bloggers and TO THE NEW Digital, a
digital services company. Read more at www.ttnventures.com [http://www.ttnventures.com ] .

About #fame

#fame is set to be Asia’s premier talent led digital entertainment network. Catering
to mobile millennials through an integrated ‘talent-first’ strategy, #fame’s network will
straddle across 6 countries over the next 3 years. #fame’s content centers around
mobile-led live video programming on and innovative video-on-demand content including high
impact digital properties, shows and formats in genres such as entertainment, food,
fashion, music, comedy. With a multi-platform approach in distribution and a strong
presence across all digital and social platforms, #fame helps brands reach and engage
audiences through customized solutions spanning talent-based content, properties and digital video services.

Download the #fame app from the Google Play and iOS

If you are a talent, register on www.livfame.com [http://www.livfame.com ]

Follow us on www.twitter.com/livyourfame [http://www.twitter.com/livyourfame ], www.facebook.com/livyourfame [http://www.facebook.com/livyourfame ]

Contact
Neeraj Karambelkar
+91- 9920083335
neeraj@livfame.com
Fame Digital Pvt Ltd

Photo:
http://photos.prnewswire.com/prnh/20150521/745101

Photo:http://photos.prnewswire.com/prnh/20150521/745101
http://photoarchive.ap.org/
Fame Digital Pvt Ltd

The Lexington Clothing Company Is Expanding In US

The Lexington Clothing Company Is Expanding In US

NEW YORK, May 20, 2015 /PRNewswire/ — Lexington Clothing Company, the Stockholm-based lifestyle brand, will be expanding in the United States with a New York City location and seeking a new US wholesale distribution partner for the fourth quarter of 2015.

https://photos.prnewswire.com/prnvar/20150520/217668

As part of the ongoing expansion plan, Lexington Company has been listed on Nasdaq, First North Stockholm earlier this year. The IPO was oversubscribed 21 times and the introduction was successful with a stock price increase of over 60% the first day on the Market. This has made it one of the most successful lifestyle brands IPOs in Sweden. “After 17 years of continuous profitable growth, the Company decided to go public in order to increase growth rate even further in the future,” says CEO, Tommy Lindhe.

The brand has seen a steady growth through their three US concept stores since opening in 2012. Each of these locations have been welcomed into the local marketplace and now the brand is enjoying steady sale increases of Lexington products; online highlights include premium bedding, home accessories and fashion. Now is the time to develop a presence in the wholesale market through department stores and specialty boutiques throughout the Northeast. “We are excited for this new phase of development in the US market and currently seeking the right partner to help develop the brand direction at the wholesale level. It is a wonderful opportunity to collaborate and make a larger impression in the US marketplace,” says Kristina Lindhe, Founder, CEO and Creative Director of the Lexington Clothing Company.

Founded in 1997, Lexington Clothing Company has 20 owned concept stores and 36 franchise freestanding stores in 5 countries. It is sold at over 900 stores in more than twenty countries on four continents, with leading department stores Harrods and Selfridges, House of Fraser in the UK, El Corte Ingles in Spain, Lotte in Korea, Stockmann in Finland, and Illum Bolighus in Denmark.

www.lexingtoncompany.com

Photo – http://photos.prnewswire.com/prnh/20150520/217668

SOURCE Lexington Clothing Company

Photo:https://photos.prnewswire.com/prnh/20150520/217668
http://photoarchive.ap.org/
Lexington Clothing Company

CONTACT: Karl Lindhe, Lexington Company Inc., karl.lindhe@lexingtoncompany.com, +1 (631) 276-6277; or John Maroney, JMPR and Marketing, john@jmprandmarketing.com, +1 212 924 9600

Web Site: http://www.lexingtoncompany.com

How to Triple Your Sales Through Celebrity Endorsement

How to Triple Your Sales Through Celebrity Endorsement

LONDON, May 19, 2015 /PRNewswire/ —

With brands seeing around a 20% uplift in product sales when using a celebrity to
endorse their products it seems a worthwhile investment. The general public are bombarded
with thousands of adverts every day, but studies have shown the most memorable ads are ones where a celebrity is endorsing the product.

(Photo:
http://photos.prnewswire.com/prnh/20150519/744716 )

However with the rise of social media, brands can get their products in front of
celebrities through gifting and get a great response at little expense. The Handbook is an
affordable resource which provides full contact details to over 43,500 celebrity agents,
manager and publicist details, as well as guides on how to get your product in front of
celebrities, which events they are attending and the brands and charities they support. Access starts at just GBP19 a month. Find out more here.
https://www.thehandbook.com/celebrities

Want to increase sales through celebrity endorsement? Here are 11 key things to note:

1) Find the right celebrity

Identify A, B and C list celebrities. As the list goes down the more successful you
are likely to be but the less exposure you may get. What do they like? Check their Twitter
feeds. What are their problems and how can your brand solve them? When Estee Lauder first started out she gifted celebrities – the company is now worth $5 billion.

2) There are Three Mainprerequisites to selecting celebrities:
Before signing on celebrities to endorse their brands, companies need to ensure that they
meet the guidelines, namely the endorser has the right look for the brand, has a positive
image in the society, and is perceived as having the necessary knowledge about the product or band.

3) Look at their social media following:
Often celebrities will have more Twitter followers than magazines will have readers. For
example Theo Paphitis [https://www.thehandbook.com/celebrity/theo-paphitis ], best known
for appearing on Dragons’ Den, runs Small Business Sunday or #SBS through his twitter.
Every Sunday small businesses tweet him their brand and he chooses his famous six to
retweet to his 468k followers. This may not be getting the product straight into their hands but see the next point.

4) Ask for something small:
For example, directly asking a celebrity to use your product in public is a large and
perhaps costly request but you could mention that if they didn’t want to do this they
could do something smaller, like tweet about it. It’s like asking your boyfriend to get
you Jimmy Choo [https://www.thehandbook.com/celebrity/jimmy-choo ] and knowing that you
would settle for Guess. If you can get them to comply with this small request, they may be more likely to follow up a larger request at a later date.

5) Gift celebrities via mail:
For example start-up fashion watch company RumbaTime mass mailed their watches to style
conscious celebs making them $1million in sales in their first year. Celebs like Snoop Dogg [https://www.thehandbook.com/celebrity/snoop-dogg ] and Jaime Pressly
[https://www.thehandbook.com/celebrity/jaime-pressly ] were snapped in the brightly coloured wrist candy.

6) Make sure your letter or package stands out:
It must look professional, perception is everything – send it on scented luxury paper if
need be. Also express delivery makes it look like you really wanted to get your product to them. Be direct and brief in your approach.

7) Try including a professional photograph of yourself using the product
Or even better, send photos of other celebrities using the product along with testimonials
if you have any. Including this ‘social proof’ is one way to distinguish your request from similar ones the star might receive.

8) It’s a numbers game!
Whilst you’re waiting for one celebrity to get back to you, contact others. The more
celebrities you write to, the better your chance of an outcome. If you have not heard back
you can always follow up. Additionally, the more tweets you send the more likely you are to get noticed. Persevere but don’t be annoying.

9) Customise your product for a celebrity:
Celebrities are more likely to wear a product if it is customised for them, it may take
longer but you will reap the rewards. Find out what they like and what they have used
before. For more information click here. [https://www.thehandbook.com/celebrities ] (https://www.thehandbook.com/celebrities)

10)Approach a celebrity in person:
This can be a tricky one, the last thing you want is to be taken away by security. Be
respectful and know your boundaries! Just being photographed with a celebrity can do
wonders for your reputation even if it’s not directly related to the product. Find out
where celebrities will be appearing, for example club nights, book signings or charity
events. Full details of celebrity appearances can be found in The Handbook ‘What’s on’ which details over 6k high profile showbiz and prestigious events link here (https://www.thehandbook.com/whats-on)

11) Gift your products to celebrity assistants
Sometimes taking the indirect route can work. After all this is who they communicate with
every day. It’s the assistant who is likely to write back via email etc. These people are the gate keepers.

The Handbook provides access to over 45,300 full celebrities agent, manager and
publicists details, tips and help on contacting celebrities and getting them to support
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celebrities are in town and when , and over 6k annual exclusive events. Subscription starts at just GBP19+ vat a month, learn more here
https://www.thehandbook.com/celebrities

Contact: Elly Stancliffe, elly@thehandbook.com, +44-(0)203-021-0899

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The Handbook

Levitt Bernstein and CRASH Collaboration Explores the Hidden Stories of Homeless People Through Cardboard Art Installation

Levitt Bernstein and CRASH Collaboration Explores the Hidden Stories of Homeless People Through Cardboard Art Installation

LONDON, May 19, 2015 /PRNewswire/ —

City of Stories – “If You Turn the City Upside-down, Stories will Fall Out”

On 13th June, Levitt Bernstein will host an event in collaboration with local artist, A Labour of Love, and industry homelessness charity CRASH.

(Logo:
http://photos.prnewswire.com/prnh/20130724/629940 )

(Photo:
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(Photo:
http://photos.prnewswire.com/prnh/20150519/744575-b )

This large-scale art installation in the courtyard at the front of Levitt Bernstein’s
Dalston studio will explore hidden stories of homeless people within our capital city alongside Levitt Bernstein’s own research on mixed communities.

The event takes its influence from this year’s London Festival of Architecture theme
of ‘a work in progress’, exploring the efforts going into addressing these issues both
through the design process at an architectural level, and also through the work of the industry’s charity.

The medium used for the installation will be cardboard, a material synonymous with its use on the streets as a barrier from the cold.

The upended cardboard city we are creating will be a map depicting themes explored in
Levitt Bernstein’s research, coupled with the experiences of those who have been most
affected by the housing crisis – the beneficiary group of the charities that CRASH supports.

Along with CRASH, Levitt Bernstein will be working closely with Kairos Community
Trust, a charity which is dedicated to helping homeless men and women with drug and
alcohol problems. Some of these homeless people will be sharing their stories whilst helping to build the installation.

Exploration of and interaction with the piece will allow the viewer to discover these real life stories, facts and figures as they tumble out of cardboard city.

Arrive hungry, as local café Subtitles will be serving food and drink in the courtyard all day, with donations going to Kairos Community Trust.

Date: 13th June 2015

Time: 11.00 to 16.00

Location: 1 Kingsland Passage London E8 2BB

Note to editors:

About Levitt Bernstein

Levitt Bernstein aims to create architecture of the highest quality which embodies a deep sense of responsibility towards our clients, their buildings’ users and the environment.

“We strive to be inventive and to advocate the profound benefits of good design
through ideas informed by research, resourceful talent and project efficiency. We
collaborate with communities touched by our work, communicating our opinions in an articulate, friendlyand intelligent manner.”

The practice remains true to its roots, bringing architects’ sensibilities to the
process of regeneration, and creating buildings which contribute to the vitality and
diversity of our best towns and cities. The skills of the practice reflect the need for
architects to design buildings which lift the spirits and to be problem-solvers who
constantly seek new answers to old questions. Acknowledged leadership in the fields of
regeneration, housing and cultural buildings is balanced by expertise in varied fields,
including education, health, commercial, mixed-use and landscape design, a commitment to research and a desire to accept new challenges.

Levitt Bernstein’s architecture is design-led, people-orientated and inherently
sustainable. We appreciate that a building’s carbon footprint must be addressed in its
design, its construction and its eventual use. We look beyond fashion to create buildings
which give a lifetime of value, and recognise the benefits of debate in the process of creating unique, tailored and ultimately workable design solutions.

The practice’s house style is a shared, progressive attitude to design. By constant
reassessment, interrogation and reinvention, we aim to keep the practice at the forefront of the profession, continuing to demystify the architectural process, working
imaginatively within the constraints of brief and budget and using architecture as a vehicle to improve people’s lives and the environment in which they live.

http://www.levittbernstein.co.uk

Twitter @LevittBernstein

About CRASH

CRASH is a practical charity addressing the issues of homelessness by harnessing the
skills, products and goodwill of the construction and property industry to improve
hostels, day centres, night shelters, training centres and move-on accommodation, for frontline homelessness agencies who work directly with homeless people.

CRASH focuses on projects that help single homeless people aged 18 and above as they
are not entitled to receive any statutory assistance from the local authority and are therefore extremely vulnerable.

Well designed and expertly built environments have a positive effect on how we feel and behave and this is no different for people who are homeless.

Every year CRASH helps a large number of homelessness charities throughout the UK refurbish and develop their buildings by:

– Providing on-site professional expertise
– Sourcing building material free of charge from our Patron and supporting companies
– Awarding cash grants

The result is that the buildings homeless people need can be refurbished and developed to a much higher standard than would otherwise be possible.

http://www.crash.org.uk

Twitter @CRASHcharity

About Kairos Community Trust

At Kairos Community Trust we are dedicated to helping homeless men and women with drug
and alcohol problems. We do this through our detox and rehab programmes and our network of 28 supported move-on houses, almost all of which are in south London.

Our five core services are the stepping-stones to recovery – detox, residential rehab,
day programme rehab, supported housing and aftercare. Each service can be accessed
separately or they can be combined to build individual treatment pathways over a period of
time. All our services are delivered by experienced teams of qualified therapists, support workers and administrators.

Addiction and homelessness are twin problems, and we believe that the journey to recovery from drugs and alcohol begins in a safe, secure environment.

http://www.kairoscommunity.org.uk

About A Labour of Love

A Labour of Love art project is run by Hanna Benihoud, fuelled by an interest in
capturing the everyday and turning it into something intriguing. Often inspired by the
ability of poetry and song writing to produce this transformation lyrically, Hanna’s work
does this visually, deconstructing various elements of everyday life, from train tickets
to newspaper. Through observation and imagination she fuses them into something far more fantastical than their original form.

http://www.alabouroflove13.co.uk
Twitter @labouroflove13

Supporters

The scaffolding for the installation is kindly provided by RPF Scaffolding – http://www.rpfscaffolding.co.uk.

For more information, contact: Emma Brophy Communications Manager CRASH +44(0)208-742-0717 ebrophy@crash.org.uk

Photo:
http://photos.prnewswire.com/prnh/20130724/629940

http://photos.prnewswire.com/prnh/20150519/744575-a

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Photo:http://photos.prnewswire.com/prnh/20130724/629940
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Photo:http://photos.prnewswire.com/prnh/20150519/744575-b
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CRASH

Ruckus Wireless Redefines Secure and Seamless Public WiFi Access with Release 2 of Hotspot 2.0

Ruckus Wireless Redefines Secure and Seamless Public WiFi Access with Release 2 of Hotspot 2.0

First Commercially Available Products Supporting Hotspot 2.0 Release 2 Help Operators and Enterprises Simplify, Secure and Transform the WiFi Connection Experience

LONDON, May 18, 2015 /PRNewswire/ — (WBA WI-FI GLOBAL CONGRESS) — Ruckus Wireless, Inc. (NYSE: RKUS) announced today at the Wireless Broadband Alliance (WBA) Wi-Fi Global Congress being held here introduction of the industry’s first commercially available products to be Wi-Fi Alliance (WFA) Passpoint(TM) certified for Hotspot 2.0, Release 2, effectively transforming how organizations offer and users securely connect to new public WiFi network services.

http://photos.prnewswire.com/prnvar/20121120/MM17393LOGO

With Release 2 support of Hotspot 2.0, Ruckus Smart WiFi products now provide a standardized framework for how user credentials are created, configured and administered to client devices in a secure manner–streamlining and securing the client provisioning, and delivering the industry’s first integrated Hotspot 2.0, Release 2 online signup and provisioning server wireless LAN (WLAN) solution.

Though the industry has developed proprietary methods to load credentials onto WiFi enabled devices, these often come with additional cost and complexity, without providing airlink encryption. Hotspot 2.0, Release 2 fundamentally changes this with WPA2 encryption, while providing a way for users to know they are connecting to a trusted entity.

Operators and enterprises can offer users the ability to easily sign up to connect to WiFi services in a simple and secure fashion using a standards based method for automatically loading credentials and mobile configuration parameters onto WiFi devices, while enabling vital airlink encryption. Despite WiFi’s popularity, connecting to public networks or hotspots can still often be frustrating and subject to security concerns, due to the lack of encryption and the inability for a client device to validate the public network or hotspot.

“Several strong growth factors are feeding the rapid acceleration of the WiFi market and Hotspot 2.0 is clearly one of them,” said Richard Webb, research director for mobile backhaul and small cells at Infonetics Research, now part of IHS. “By simplifying and securing the client connection experience while providing seamless roaming between disparate WiFi networks, we expect that Hotspot 2.0 will have a profoundly positive impact that will drive a new stage of WiFi deployments.”

According to its biannual Carrier WiFi Equipment report, in the second half of 2014, Infonetics (now part of IHS) again identified Ruckus Wireless as the global carrier WiFi market share leader by revenue, which was also the case in the first half of 2014, making Ruckus the leader overall, by revenue, for all of 2014 with 21 percent market share. Infonetics/IHS forecasts this market will reach over $2.6B (USD) by 2019.

Transforming Public WiFi Access and Mobility

The exploding demand for wireless data is driving the increased use of public WiFi networks, creating new challenges to improve security and seamless mobility between different WiFi networks. Designed to address these issues, Hotspot 2.0 was developed to effectively automate the user process of connecting to, authenticating against, and roaming between different WiFi networks.

Hotspot 2.0, Release 2 introduces new capabilities that standardize the provisioning and lifecycle management of user credentials, such as how they are securely provisioned, stay valid, and are used in network selection and service policy enforcement. Release 2 also provides flexible and automatic remediation of client devices that enables the ongoing management of user subscriptions, and any other policy changes that may be necessary. Until now, there has been no standard methodology to perform these functions, and no standard format for managing Hotspot 2.0 credentials on client devices.

Release 2 of the Hotspot 2.0 specification brings a higher level of WiFi security for public access, and more robust authentication, along with the ability for WiFi operators to optimize the WiFi user experience through better control of service policy preferences that can be automatically pushed to the client devices. Additionally, once associated to a WiFi network, users are protected against eavesdropping and forging through WFA Passpoint certified WPA2 protected management frames (802.11w) and airlink encryption of user traffic. This also covers the on-boarding process that now can occur over a 802.1X network using anonymous-EAP, removing the need for an Open WLAN for provisioning.

With Release 2, the WiFi network, for the first time, can now advertise that it supports online sign-up (OSU), a standards-based mechanism that lets users signup for a credential that is automatically downloaded to their device. A new Public Key Infrastructure (PKI) is also being put in place by the Wi-Fi Alliance to ensure that clients only signup for a credential if the OSU server is validated. These same checks are used for the policy update and remediation functions of Release 2 as well.

Ruckus Hotspot 2.0, Release 2 – Ready for Prime Time

To achieve Hotspot 2.0, Release 2 WFA Passpoint certification, several Ruckus ZoneFlex(TM) indoor and outdoor access points (APs), including the ZoneFlex 7372, ZoneFlex T300 Series, and ZoneFlex R700, as well as the Ruckus SmartCell(TM) Gateway (SCG) 200, have all demonstrated interoperability with other Passpoint-certified equipment.

Unlike competitive solutions that require customers to purchase multiple products, Ruckus now integrates within a single software solution, a WLAN controller as well as an online signup and provisioning server to deliver all the essential services to support Hotspot 2.0, Release 2.

Additionally, the Ruckus online sign up system enables the next generation of ‘Bring-Your-Own-Device’ (BYOD), with the unique ability to use social media logins, including Facebook, Linkedin and Google, with Hotspot 2.0, Release 2 protocols, as well as support for enterprise-class authentication methods using LDAP, Active Director and AAA servers. This allows social login or any enterprise credentials to be automatically provisioned to the device, so users don’t have to continually login when connecting to a Hotspot 2.0, Release 2 capable network. With this support, Ruckus is able to provide a single solution that supports legacy (Hotspot 2.0, Release 1) as well as emerging (Release 2) devices on the same network.

Hotspot 2.0 – Not Just for Service Providers

Many businesses allow employees to use their own devices, instead of a company provided device, to access the network and network services. But getting these myriad devices and users securely connected and authenticated to the network has presented many challenges within organizations.

The insecurity of today’s WiFi hotspots has been identified as putting enterprise data at risk when employees connect to WiFi hotspots, or fraudulent hotspots designed to collect users’ details.

Hotspot 2.0, Release 2 specifications address this concern by enforcing tighter authentication principles and enabling support for digital credentials – a mobile device’s SIM card, a conventional username and password, or a full X.509 certificate that must be validated for access to be granted.

“Hotspot 2.0 effectively democratizes public WiFi access on a global scale, fundamentally changing how WiFi services will be used and offered going forward,” said Dan Rabinovitsj, Chief Operating Officer at Ruckus Wireless. “Leading this new revolution in WiFi services is something to which Ruckus remains strongly committed.”

ABOUT RUCKUS WIRELESS

Headquartered in Sunnyvale, CA, Ruckus Wireless, Inc. (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. The company offers a wide range of indoor and outdoor “Smart WiFi” products to mobile carriers, broadband service providers, and corporate enterprises, and has approximately 52,000 end-customers worldwide. Ruckus technology addresses WiFi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, providing consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 WiFi. For more information, visit http://www.ruckuswireless.com.

Ruckus, Ruckus Wireless, SmartCell, and ZoneFlex are trademarks of Ruckus Wireless, Inc. in the United States and other countries. All other product or company names may be trademarks of their respective owners.

Media Contacts
Mark Priscaro
Ruckus Wireless
mark.priscaro@ruckuswireless.com
+1 925-367-5505

Paul Campbell
Babel PR (for Ruckus Wireless)
paul@babelpr.com
+44 (0) 7986 385 807

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SOURCE Ruckus Wireless, Inc.

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Ruckus Wireless, Inc.

Web Site: http://www.ruckuswireless.com

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