SmartDrive’s Video-Based Driver Safety Programme Wins The 2016 Brake Award For The Best Fleet Safety Product – In-Vehicle Technology

SmartDrive’s Video-Based Driver Safety Programme Wins The 2016 Brake Award For The Best Fleet Safety Product – In-Vehicle Technology

SmartChoice programme recognised as the in-vehicle technology that most significantly improves fleet safety through innovation

HERTFORDSHIRE, England, Oct. 6, 2016 /PRNewswire/ — SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, has received Brake’s prestigious Fleet Safety Product – In-Vehicle Technology award for its SmartChoice video-based driver risk management safety programme. The leading road safety charity, Brake, presented this and other awards at its annual Brake Fleet Safety Awards on 29 September 2016. The annual awards recognise organisations for their contribution to improving the safety of at-work drivers and other road users.

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“Our panel of independent judges were looking for the product that does the most to improve fleet safety through innovation,” said Ellie Pearson, Professional Engagement Manager at Brake. “The award category called for products that are new and different, and that can help to improve the safety of at-work drivers. The Fleet Safety Product – In-Vehicle Technology Award category had some really strong entries this year, and SmartDrive should be very proud that they led the category.”

SmartDrive’s SmartChoice programme gives fleets unprecedented freedom to choose the optimal level of video protection to fit their business. The only truly modular video-based driver risk management safety platform, SmartDrive’s portfolio of solutions enable commercial vehicle fleets of all types and sizes – van, truck and passenger transit – to proactively engage in improving driver behaviour, cut costs and save fuel, at a budget and level that is flexible to fit differing business requirements.

Users can typically reduce collision frequency by more than 50%, by capturing and coaching out risks, changing driver culture and improving safety with a consistent and programmatic approach.

“With our SmartChoice programme, we put choice squarely in the hands of the operator, ensuring every fleet now has a better way to protect its drivers with video,” noted Aidan Rowsome, vice president, EMEA, at SmartDrive. “We understand that a video-based driver risk management safety platform needs to fit the culture of the individual fleet. With three video safety product lines – SmartDrive Protect, SmartDrive Shield and SmartDrive Defender – and our distinctive open platform, our SmartChoice programme lets fleets decide what they need, how best to deploy video within their operation and when the time is right to scale their investment, by moving up to a more comprehensive solution as their requirements expand.”

Pearson (Brake) continues, “SmartDrive is a very deserving winner of the 2016 Fleet Safety Product – In-Vehicle Technology Award, and provides a valuable contribution to improving road safety in UK commercial fleets.”

About SmartDrive Systems
SmartDrive Systems, the recipient of Frost & Sullivan’s Customer Value Leadership Award for Video Safety Solutions, gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalised performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. With an easy to use managed service, fleets and drivers can access and self-manage driving performance anytime, anywhere. The Company, which is ranked as one of the fastest growing companies by Deloitte’s Technology Fast 500™, has compiled the world’s largest storehouse of more than 150 million analysed risky driving events. SmartDrive Systems is based in San Diego, Calif., and employs 450 people worldwide.

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CONTACT: Penny Randall for SmartDrive Systems Ltd,, +44 07904 204412

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