Arcelik Recognized as World Leader for Corporate Action on Climate Change for the Second Time

Arcelik Recognized as World Leader for Corporate Action on Climate Change for the Second Time

ISTANBUL, October 28, 2016 /PRNewswire/ —

In line with its vision “Respects the Globe, Respected Globally” and thanks to its
environmentally-friendly products and manufacturing processes, Arcelik A. . has been for
the second time, listed on the Climate A List by CDP (Carbon Disclosure Project). CDP
consists of companies with the world’s highest performance levels in terms of activities
that aim to minimise carbon emission. Arcelik A. . is the only company to have achieved this in its industry in Turkey.

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193 “A Listers” appear on the list, which has been produced at the request of 827 investors with assets of US$100 trillion. Arcelik is among 9% of corporations
participating in CDP’s climate change program to be awarded a position on the Climate A
List, in recognition of its actions to reduce emissions and mitigate climate change in the past reporting year.

The company has been participating in CDP since 2012 and has won awards each year.
Just like in 2014, Arcelik has once again been ranked in “The A List: The CDP Climate
Performance Leadership Index 2016”, which is composed of the companies that have the
highest performance levels in the world. This success was supported by its zero (0)
emission target, which is amongst its long-term objectives on climate change, green energy
use, carbon pricing activities and the fact that product logistics emissions were audited and documented by independent organisations.

Arcelik is dedicated to be a part of the solution to combat climate change

In 2011, Arcelik A. . a member of the Climate Platform Turkey, signed the “2degree(s)C
Challenge Communique” that aims to draw attention to this subject. It has represented
Turkey by attending panel discussions on behalf of the private sector and participating in
World Climate Change Conferences since 2011. It has shared its climate change studies with
the whole world at the “Climate Action and Green Competitiveness” event held by The World
Bank and IFC in Washington. Working with the aim of doing its best for its part in
environmental, social and corporate management areas, Arcelik A. . operates by believing
in the importance of dialogue for a better future. With this sense, the company attended
the “Dialogue For Climate Action” event organised by The World Bank within the framework
of Conference of the Parties (COP21) objectives and was one of the parties that signed the
Principles for Dialogue on Climate Action. Arcelik A. . has an AAA rating in MSCI Global
Sustainability Indexes, which is the highest level, while appearing in the Istanbul Stock Exchange Sustainability Index for the 3rd consecutive year.

About Arcelik Group

Founded in 1955, Arcelik A. . offers production, marketing and after-sales services in
consumer durables and consumer electronics sectors, as a subsidiary of Koc Holding. The
Company operates 15 production facilities based in Turkey, Romania, Russia, China, South
Africa and Thailand. With 27,000 employees worldwide and sales and marketing offices in
32 countries, provides products and services under 10 different brands (Arcelik, Beko,
Grundig, Defy, Arctic, Blomberg, Elektrabregenz, Leisure, Flavel and Altus) in 130
countries. While maintaining its leadership in Turkey, Arcelik is the 3rd largest company
in white goods industry in Europe. Arcelik is the market leader in Romania and in South Africa.

With the Company’s vision “Respects the Globe, Respected Globally”, Arcelik
passionately nurtures its global growth story with greener production, better utilization
of natural resources and more sustainable business processes. This philosophy helped
Arcelik to become a multiple international award-winner for innovation, technology, design and production. http://www.arcelikas.com/page/204/Sustainability_Report

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Arcelik A.S.

CONTACT: Seher Turkpence +90 (212) 314 30 23

Tissue World Istanbul Trade Show and Conference 2016 Concluded Successfully

Tissue World Istanbul Trade Show and Conference 2016 Concluded Successfully

ISTANBUL, Turkey, Oct. 7, 2016 /PRNewswire/ — Tissue World Istanbul 2016 concluded successfully as a fully-fledged trade show held from 27 to 29 September 2016 at the Istanbul Congress Center (ICC) in Turkey.

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Across the 3-day event, Tissue World Istanbul 2016 welcomed a total of 1,602 tissue industry professionals. While 67% of the participants consists of local Turkish tissue industry players, the event also saw strong support and interest from the international side attracting visitors from 64 countries worldwide such as the UK, Italy, India, UAE, USA, Saudi Arabia, South Africa, Morocco, Algeria, Iran, Russia, Egypt, UAE…to name just a few.

The exhibition show floor featured over 50 exhibiting companies, including a wide range of tissue industry suppliers, tissue manufacturers and converters. Here are some of the leading players that the show was hosting: Aktul Kagit, Cellynne Converter, Lee & Man, Hayat Kimya, Ipek Kagit, Kahramanmaras Kagit , Mediterannean Tissue Mill, Lila Kagit, Parteks Kagit.

Exhibitors expressed high satisfaction on their experience in show, both on the level of visitors as the high quality of conference sessions. Director of ICM Makina, Devrim Deniz commented, “We have made new contacts in this fair, especially from the Middle East Region and some from Russia.”

Tissue World was brought to Turkey in 2014, starting first with a conference. Following the feedback and support of leading tissue industry players, a full trade show was launched. Being a huge tissue producer and leading role in the MENA region mainly thanks to its strategic location, Istanbul is the ideal meeting point for the local and international players from Eastern Europe, Russia, the CIS, the Middle East, Central Asia and North Africa.

Alongside the trade show, Tissue World Istanbul also featured a conference. Industry experts from various backgrounds such as the Turkish Pulp & Paper Foundation, RISI, Euromonitor, Poyry, Hayat, Ipek, Solenis, A. Celli, Henkel, just to name a few, shared the latest industry and economic insights during the conference sessions held over one and a half days. With the conference theme “Turkey: How can it maintain the pace of success?”, presentations shed light on this strategic and unique market, with an emphasis on the regional and local supply and demand outlook, the surprising retailing landscape in these regions and on the latest technological innovations.

Tissue World is the leading global event series serving the tissue industry worldwide since 1993. With events in Istanbul, Milan, Miami, Bangkok and Sao Paulo it offers an integrated and intertwined platform consisting of exhibitions, conferences and a magazine providing an unmatched offline and online meeting place to do business, exchange ideas and learn, all year round. For media enquiries and press registration, contact Yew Lei Ching at leiching.yew@ubm.com.

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SOURCE Tissue World – UBM

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Tissue World – UBM

CONTACT: Agnes Gehot, +65 6592 0888 ext 886, agnes.gehot@ubm.com

Web Site: http://www.tissueworld.com/

Weatherford Named Oilfield Services Company of the Year at 2016 Oil & Gas Middle East Awards

Weatherford Named Oilfield Services Company of the Year at 2016 Oil & Gas Middle East Awards

Recognized for Exceptional Service to Middle Eastern Operators

BAAR, Switzerland, Oct. 6, 2016 /PRNewswire/ — Weatherford International plc (NYSE: WFT) was named Oilfield Services Company of the Year at the 2016 Oil & Gas Middle East Awards. The awards recognize the outstanding achievements made within the upstream and downstream sectors of the oil and gas industry in the Middle East. From a field of four finalists for Oilfield Services Company of the Year, including Schlumberger, Gulf Drilling International and Megarme, Weatherford was selected for its commitment to providing Middle Eastern operators with integrated, complete solutions.

“We are very pleased to be recognized for our strong offerings in this region,” said Frederico Justus, Vice President, Middle East and North Africa, at Weatherford. “This award is a testament to our continual investments in quality people, facilities and services in the Middle East.”

About Weatherford
Weatherford is one of the largest multinational oilfield service companies providing innovative solutions, technology and services to the oil and gas industry. The Company operates in over 100 countries and has a network of approximately 1,000 locations, including manufacturing, service, research and development, and training facilities and employs approximately 32,000 people. For more information, visit www.weatherford.com and connect with Weatherford on Facebook, LinkedIn, Twitter and YouTube.

Weatherford Contacts
Krishna Shivram
Executive Vice President and Chief Financial Officer
+1.713.836.4610

Karen David-Green
Vice President – Investor Relations, Corporate Marketing and Communications +1.713.836.7430

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SOURCE Weatherford International plc

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Weatherford International plc

Web Site: http://www.weatherford.com

Atento recognized with the 2016 CRC Gold Award for Best Outsourcer in Spain

Atento recognized with the 2016 CRC Gold Award for Best Outsourcer in Spain

– The 2016 CRC Gold Award for Best Outsourcer recognizes excellence in customer services and business process outsourcing

– CRC Gold are the leading CRM/BPO industry awards in Spain

– Atento also received the award for Best Customer Service Operation (SAC) for their solutions developed for Repsol and was again given the Award for Best Business Process Outsourcing Operation (BPO) for services provided to Samsung

MADRID, Oct. 6, 2016 /PRNewswire/ — Atento S.A. (NYSE: ATTO), the leading customer relationship management and business process outsourcing (CRM/BPO) company in Latin America and one of the three largest providers worldwide, received three 2016 CRC Gold Awards in the categories of Best Outsourcer, Best SAC Operation and Best BPO Operation. The CRC Gold Awards are the gold standard in the CRM/BPO industry in Spain.

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The CRC Gold Award for Best Outsourcer 2016 recognizes Atento as this year’s best provider of outsourcing services in Spain for its operational excellence and client ratings. The company has also received the prize for Best Customer Service Operation (SAC) for the solutions developed for its client Repsol and has obtained, for the second time running, the Award for Best Business Process Outsourcing Operation (BPO) for the services provided to Samsung.

“Thanks to the dedication and commitment of Atento’s entire team, which is always focused on continually striving for excellence, we offer the best customer experience solutions adapted to the needs of every one of our clients. It is an honor for us to receive these awards for our outstanding services and we thank all of our clients for the trust they place in our experience in business process outsourcing,” states José María Pérez Melber, Managing Director of Atento Spain and EMEA.

Granted by the Spanish Association of Customer Relationship Experts (AEERC), IFAES, and the consulting firm Izo System, the CRC Gold awards have consolidated their position as the benchmark awards in the CRM/BPO sector in Spain. The seventeenth edition of the awards was held on October 5 in the Santiago Bernabéu Stadium in Madrid, as part of the Expo Relación Cliente, in a gala that brought together over 400 professionals and companies from the sector.

About Atento
Atento is the largest provider of customer relationship management and business process outsourcing (CRM BPO) services in Latin America, and among the top three providers globally, based on revenues. Atento is also a leading provider of nearshoring CRM/BPO services to companies that operate in the United States. Since 1999, the company has implemented its business model in 14 countries where it employs more than 150,000 people. Atento has over 400 customers to whom it offers a wide range of CRM/BPO services through multiple channels. Atento’s customers are mostly leading multinational corporations in sectors such as telecommunications, banking and financial services, health, retail and public administrations, among others. Atento’s shares trade under the symbol ATTO on the New York Stock Exchange (NYSE). In 2015, Atento was named one of the World’s 25 Best Multinational Workplaces by Great Place to Work®. For more information visit www.atento.com

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SOURCE Atento S.A.

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Atento S.A.

CONTACT: Media relations: Maite Cordero, + 34 91 740 74 47, media@atento.com ; Investor relations: Lynn Antipas Tyson, + 1 914-485-1150, lynn.tyson@atento.com

Web Site: http://www.atento.com

SmartDrive’s Video-Based Driver Safety Programme Wins The 2016 Brake Award For The Best Fleet Safety Product – In-Vehicle Technology

SmartDrive’s Video-Based Driver Safety Programme Wins The 2016 Brake Award For The Best Fleet Safety Product – In-Vehicle Technology

SmartChoice programme recognised as the in-vehicle technology that most significantly improves fleet safety through innovation

HERTFORDSHIRE, England, Oct. 6, 2016 /PRNewswire/ — SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, has received Brake’s prestigious Fleet Safety Product – In-Vehicle Technology award for its SmartChoice video-based driver risk management safety programme. The leading road safety charity, Brake, presented this and other awards at its annual Brake Fleet Safety Awards on 29 September 2016. The annual awards recognise organisations for their contribution to improving the safety of at-work drivers and other road users.

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“Our panel of independent judges were looking for the product that does the most to improve fleet safety through innovation,” said Ellie Pearson, Professional Engagement Manager at Brake. “The award category called for products that are new and different, and that can help to improve the safety of at-work drivers. The Fleet Safety Product – In-Vehicle Technology Award category had some really strong entries this year, and SmartDrive should be very proud that they led the category.”

SmartDrive’s SmartChoice programme gives fleets unprecedented freedom to choose the optimal level of video protection to fit their business. The only truly modular video-based driver risk management safety platform, SmartDrive’s portfolio of solutions enable commercial vehicle fleets of all types and sizes – van, truck and passenger transit – to proactively engage in improving driver behaviour, cut costs and save fuel, at a budget and level that is flexible to fit differing business requirements.

Users can typically reduce collision frequency by more than 50%, by capturing and coaching out risks, changing driver culture and improving safety with a consistent and programmatic approach.

“With our SmartChoice programme, we put choice squarely in the hands of the operator, ensuring every fleet now has a better way to protect its drivers with video,” noted Aidan Rowsome, vice president, EMEA, at SmartDrive. “We understand that a video-based driver risk management safety platform needs to fit the culture of the individual fleet. With three video safety product lines – SmartDrive Protect, SmartDrive Shield and SmartDrive Defender – and our distinctive open platform, our SmartChoice programme lets fleets decide what they need, how best to deploy video within their operation and when the time is right to scale their investment, by moving up to a more comprehensive solution as their requirements expand.”

Pearson (Brake) continues, “SmartDrive is a very deserving winner of the 2016 Fleet Safety Product – In-Vehicle Technology Award, and provides a valuable contribution to improving road safety in UK commercial fleets.”

About SmartDrive Systems
SmartDrive Systems, the recipient of Frost & Sullivan’s Customer Value Leadership Award for Video Safety Solutions, gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalised performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. With an easy to use managed service, fleets and drivers can access and self-manage driving performance anytime, anywhere. The Company, which is ranked as one of the fastest growing companies by Deloitte’s Technology Fast 500™, has compiled the world’s largest storehouse of more than 150 million analysed risky driving events. SmartDrive Systems is based in San Diego, Calif., and employs 450 people worldwide.

For further press information please contact:

For more information on SmartDrive Systems, please visit http://uk.smartdrive.net/.

Contact or Follow SmartDrive at:
Email – penny.randall@smartdrive.net
Facebook – http://www.facebook.com/smartdrivesystemsinc
Twitter – http://www.twitter.com/smartdriveinc
YouTube – http://www.youtube.com/smartdrivesystemsinc
LinkedIn – http://www.linkedin.com/company/smartdrive-systems

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SmartDrive Systems

CONTACT: Penny Randall for SmartDrive Systems Ltd, penny.randall@smartdrive.net, +44 07904 204412

Web Site: http://uk.smartdrive.net

UAV Drones Market Worth 21.23 Billion USD by 2022

UAV Drones Market Worth 21.23 Billion USD by 2022

PUNE, India, October 6, 2016 /PRNewswire/ —

According to the new market research report “UAV Drones Market by Type (Fixed Wing,
VTOL, STUAS, MALE, HALE, UCAS ), Payload (Up to 25 Kg, Up to 150 Kg, Up to 600 Kg, Above
600 Kg), Application (Precision Agriculture, Retail, Media & Entertainment), Component,
and Geography – Global Forecast to 2022”, published by MarketsandMarkets, the global UAV
drones market size is expected to be USD 21.23 Billion by 2022, at a CAGR of 19.99%
between 2016 and 2022. The major factors driving this market include the increasing demand
for drones for commercial applications and rapid technological advancements in drones.

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Browse 76 market data Tables and 57 Figures spread through 216 Pages and in-depth TOC on “UAV Drones Market”.

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Early buyers will receive 10% customization on this report.

Commercial drones are expected to hold the largest market share in the forecast period

This growth is mainly attributed to the growing demand for drones and drone-generated
data in commercial applications. Also, in some countries, the rules for operating drones
in the national airspace have been relaxed. For example, in the U.S., the release of the
Part 107 rule by FAA for drones below 55lb has paved the way for multiple opportunities in
commercial sectors such as mapping, surveying, and inspection, among others. The rules and
regulations are being modified for the European countries too so that they can reap the benefits of drones for driving the growth of the economy.

Sensors component is estimated to grow at the highest rate during the forecast period

Sensors are being used as payloads in UAVs for many commercial and military
applications. CBRN and laser sensors in military drones are used for marking targets,
guiding munitions, missile defense, electro-optical countermeasures, and in inertial
navigation systems, among others. The sensors deployed in commercial UAVs are used for
precision agriculture, pest detection, forestry, mammal species tracking search and rescue,
target tracking, volcanic monitoring, pollution monitoring, and micro-climates, among others.

North America is expected to hold the largest share of the market during the forecast period

The market for commercial drones in North America is expected to grow exponentially
owing to the release of the Part 107 rule by the Federal Aviation Administration (FAA) of
the U.S. in August 2016. UAVs have been extensively used by the U.S.in strikes against
terrorist outfits in Syria, Libya, and Iraq. In Canada, UAVs have been used in diverse
environments and high-risk roles such as atmospheric research including weather and atmospheric gas sampling and oceanographic research, among others.

Free PDF Brochure Download:
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The key players in the UAV drones market include Lockheed Martin Corporation (U.S.),
Northrop Grumman Corporation (U.S.), Aerovironment, Inc. (U.S.), Elbit systems Ltd.
(Israel), Israel Aerospace Industries Ltd. (Israel), BAE Systems Plc (U.K.), Thales SA (France), Leonardo SpA (Italy), and DJI (China), among others.

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Data Analytics is Key to the Success of European Energy Retailers but Most are Only Scratching the Surface

Data Analytics is Key to the Success of European Energy Retailers but Most are Only Scratching the Surface

EDINBURGH, Scotland, October 6, 2016 /PRNewswire/ —

75% of energy retailers participating in Delta-ee research say that customer data
analytics is one of the key priorities in their retail business. However only 8% have customer data analytics strategies that are fit for purpose.

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“The recognition of the importance of data analytics is encouraging,” says Delta-ee
director Jon Slowe. “European energy companies are realising that to succeed in the new
energy world embracing data analytics is critical. It is a vital ingredient to help them grow revenues and profits at the customer end of the value chain.”

The survey, carried out with energy companies from across Europe, found that
acquisition and retention, customer engagement, and business decision making were the most
common benefits that energy retailers were using customer data analytics for. Despite
several European energy companies having strategies to grow revenues, cross-sell and up-sell was surprisingly low down the priority list.

“There are no shortage of trials of analytics in the industry,” said Slowe. “For
example, half of our participants have experimented with analysing smart meter or
consumption data – but in our view many energy retailers are only at the start of their data analytics journey.”

Delta-ee’s new research into using analytics for cross-selling and up-selling added
value services shows that there is a broad spectrum of sophistication in use of analytics.
“Our research shows that cutting edge best practice in the energy sector is hard to find.
Identifying and adapting best practice is a key challenge for the energy sector,” says
Slowe. Delta-ee has developed a framework for five ways that data analytics can be used to drive cross-sell and up-sell revenues. They are:

1) Simple campaign return on investment
2) Tailored business case / quote
3) Marketplace techniques
4) Dynamic action, message or price
5) Bundling

Most energy companies that are using data analytics to cross-sell and up-sell are at
relatively basic levels of simple campaign return on investment. Delta-ee’s new Customer
Data Analytics Service helps companies in the energy sector in their approaches to harnessing the power of customer data analytics.

Notes

1) Delta-ee is a specialist research and consulting company focusing on distributed
energy. It helps the energy sector navigate the transition to a more distributed,
customer-centric, service orientated future. See more at http://www.delta-ee.com
2) The Customer Data Analytics Service was launched in September 2016, and is one of 8 subscription-based research services provided by Delta-ee.
3) The first wave of the survey of engagement with customer data analytics was carried out with 12 utilities during the summer of 2016.

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Delta-ee

CONTACT: Contact information (not for publication): Jan Hughes – jan.hughes@delta-ee.com, Tel: +44 (0)131 625 1011

Hurricane Matthew Forecast Alert from StormGeo; Animated Video of Storm Track

Hurricane Matthew Forecast Alert from StormGeo; Animated Video of Storm Track

Hurricane Matthew to hit U.S. late Thursday

BERGEN, Norway and HOUSTON, Oct. 6, 2016 /PRNewswire/ — StormGeo’s forecast advisory indicates that Hurricane Matthew will intensify significantly today. Wind speeds could reach 125 miles per hour (MPH) when it moves over the Bahamas.

Meteorologist Derek Ortt at the StormGeo Weather Center in Houston forecasts Hurricane Matthew to strike near Palm Beach, Florida early Friday morning with 145 MPH winds, becoming a Category 4 hurricane. This is significantly stronger than Hurricane Jeanne 12 years ago. Hurricane Matthew is predicted to continue moving up the U.S. coast with gradually reduced intensity.

StormGeo predicts severe damage in the Bahamas with power outages. In the U.S., StormGeo predicts severe to catastrophic structural damage is possible for coastal areas. Widespread damage to the power grid could result in power outages lasting for weeks in the worst affected regions. Many areas will be exposed to flooding due to heavy rainfall. The flooding could extend into eastern North Carolina.

StormGeo is one of the world’s largest commercial weather service providers with 25 global offices. StormGeo utilizes U.S. National Hurricane Center and European models in its forecasts. Martin Gronnevet, chief meteorologist at StormGeo adds, “It is a very busy time in the company’s U.S. forecasting centers in Houston, New York and San Francisco. Our customers must take action now based on the advice provided by our forecast experts.”

About

StormGeo is one of the world’s largest commercial weather forecasting service providers with 25 global offices delivering advanced solutions to its customer base 24/7/365 in Shipping, Offshore, Renewable Energy, Media, Corporate Enterprise and Aviation. Majority shareholders in StormGeo are EQT and DNV GL. For more information visit www.stormgeo.com.

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Cloud Computing In Education Market Worth 25.36 Billion USD by 2021

Cloud Computing In Education Market Worth 25.36 Billion USD by 2021

PUNE, India, October 6, 2016 /PRNewswire/ —

According to a new market research report “Cloud Computing In Education Market by
Service Model (SaaS, PaaS, and IaaS), Deployment Model (Private Cloud, Public Cloud,
Hybrid Cloud, and Community Cloud), User Type (K-12 and Higher Education) and Region –
Global Forecast to 2021”, published by MarketsandMarkets, the market is estimated to grow
from USD 8.13 Billion in 2016 to USD 25.36 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 25.6% from 2016 to 2021.

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Browse 68 market data Tables and 65 Figures spread through 151 Pages and in-depth TOC on “Cloud Computing In Education Market – Global Forecast to 2021”

http://www.marketsandmarkets.com/Market-Reports/cloud-computing-education-market-17863 862.html
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Early buyers will receive 10% customization on this report.

Cloud computing solutions in the education industry allow efficient management of
business processes and effective knowledge delivery to students. This results in higher
student engagement, better collaboration among stakeholders, and improved student
performance. The growing need for a centralized system for the management of academic
processes and competition among academic institutions are the major driving forces of the Cloud Computing in Education Market.

Software as a Service (SaaS) and Infrastructure as a Service (IaaS) service models are
expected to be the largest contributors in the global Cloud Computing in Education Market during the forecast period

SaaS and IaaS are expected to be the major contributors in the service model segment
of the Cloud Computing in Education Market. These service models continue to develop as
business drivers for the education industry as they enable institutes to increase their global reach and target students from every corner of the world.

Hybrid cloud and community cloud deployment models are expected to show significant adoption rate in the Cloud Computing in Education Market

Hybrid cloud is gaining traction among educational institutions as it leverages the advantage of both private and public cloud. Due to the difficulties involved in
collaborations among various educational institutes and agreements on sharing resources,
community cloud is the least preferred choice. Educational institutes that are aiming at
collaborative learning and inter-domain R&D are mainly adopting community cloud. These
cloud computing deployment models are fast becoming an attractive option for the delivery of education services.

The North American region is expected to contribute the maximum market share to the overall Cloud Computing in Education Market

The high adoption of cloud technology in North America, particularly in the U.S. and
Canada, is the major reason for the growth of cloud computing in education. Furthermore,
the market is in the emerging stage in the regions of Asia-Pacific (APAC), Europe, and
Latin America owing to growing technological developments in the field of cloud, analytics, and the emergence of mobile technologies.

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The major vendors in the Cloud Computing in Education Market include Adobe Systems
(U.S), Cisco Systems (U.S.), IBM (U.S.), Oracle (U.S.), Microsoft (U.S.), and others.

Browse Related Reports
Learning Management System Market by Application, Delivery Mode (Distance Learning and
Instructor-Led Training), Deployment (On-Premises and Cloud), User Type (Academic and Corporate), Vertical, and Region – Global Forecast to 2021
http://www.marketsandmarkets.com/Market-Reports/learning-management-systems-market-1266.ht ml
[http://www.marketsandmarkets.com/Market-Reports/learning-management-systems-market-1266.html?utm_source=PRNewswires&utm_medium=Referral&utm_campaign=PRNewswires ]

Education Technology (Ed Tech) and Smart Classrooms Market by Hardware (IWB,
Projectors, Displays, Printers), Systems (LMC, LCMS, LCDS, SRS, DMS), Technologies (Gaming, Analytics, ERP, Dashboards) – Global Forecast to 2020

http://www.marketsandmarkets.com/Market-Reports/educational-technology-ed-tech-market-1066 .html
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About MarketsandMarkets

MarketsandMarkets is the largest market research firm worldwide in terms of annually
published premium market research reports. Serving 1700 global fortune enterprises with
more than 1200 premium studies in a year, M&M is catering to a multitude of clients across
8 different industrial verticals. We specialize in consulting assignments and business
research across high growth markets, cutting edge technologies and newer applications. Our
850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets
following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration
with the clients to identify new opportunities, identify most important customers, write
“Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors.

M&M’s flagship competitive intelligence and market research platform, “RT” connects
over 200,000 markets and entire value chains for deeper understanding of the unmet
insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical
infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

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New Adestra Report Identifies Benchmarks, Best Practices for Digital Marketing Success

New Adestra Report Identifies Benchmarks, Best Practices for Digital Marketing Success

DALLAS, October 6, 2016 /PRNewswire/ —

MARKETERS CITE INSUFFICIENT RESOURCES, KEEPING PACE WITH TECHNOLOGY AS BIGGEST

CHALLENGES

Adestra, a worldwide provider of innovative marketing technology software and services, today released The State of Digital Marketing: Benchmarks for Success
[http://www.adestra.com/resources/downloadable-reports/2016-state-digital-marketing ], a
report designed to help organizations establish relevant success targets and overcome common barriers to meeting their digital marketing goals.

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The report is part of an ongoing series from Adestra, which asks more than 50,000
marketers – chosen from a cross-section of business-to-consumer and business-to-business
enterprises – to share their winning strategies, as well as identify their biggest
challenges when it comes to digital marketing. Of those, 275 marketers were interviewed.

The majority of respondents – 57 percent – say that the most important thing their
digital marketing strategy can do is generate new leads, with improving conversion rates,
brand awareness and ROI following closely behind. And 18 percent say they’d like their digital strategies to help them more accurately attribute the source of a sale.

“This is the first time we are seeing sales attribution show up as a significant goal,
” said Ryan Phelan, VP of Marketing Insights for Adestra. “Data analysis shows attribution
is all about tracking conversions across multiple channels, not a single channel. It’s the
amalgamation of all channels that contribute to an action, so while email is often the
trigger for a purchase, that purchase is also influenced by the website experience, previous experiences with the company and the customer’s trust in the brand.”

It’s no surprise then that the marketers surveyed continue to hold up email as their
most effective digital channel (61 percent) with their company’s website a close second (59 percent).

Not coincidentally, email is just as important to consumers as it is to marketers. Adestra’s 2016 Consumer Adoption and Usage Study
[http://www.adestra.com/resources/downloadable-reports/consumer-adoption-and-usage-study ] published earlier this year found more than seven in 10 consumers in all age groups, from
teens to Baby Boomers, prefer to get messages from brands via email rather than any other
channel, including social media. Taken together, the results of both studies underscore the importance of getting email right.

Speaking of getting it right, a full one-third of the marketers surveyed said their
digital marketing programs are having significantly more impact than ever before.
Unfortunately, 60 percent said they are only seeing marginal increases in effectiveness.
In addition, when asked which digital tactics are most difficult for them to execute,
social media ranked number one with 48 percent, and search engine optimization (aka, the “black box” of digital) ranked second with 44 percent.

According to Adestra’s Phelan, there is a direct correlation between what marketers find most challenging and their perception of overall success.

“The rapidly changing technology landscape continues to have a disruptive effect on
marketing strategy,” Phelan said. “Just when marketers feel like they’ve mastered Facebook,
for example, along comes Periscope and Snapchat. We tell our clients all the time to go
out and learn what you don’t know. And call on your ESP and other partners to help jump-start innovation.”

Phelan concluded: “Successful companies have a clear strategy and have their fingers
on the pulse of their customers. They continue to launch, listen and learn – accurately
tracking results and making adjustments along the way because they know what they need to accomplish.”

For a copy of the full report, as well as more expert analysis and insight from Adestra, please visit:
adestra.com/resources/downloadable-reports/2016-state-digital-marketing/
[http://www.adestra.com/resources/downloadable-reports/2016-state-digital-marketing ]

ABOUT ADESTRA

Adestra is a leading provider of one-to-one email and lifecycle marketing solutions for global and growing brands.

The company’s proprietary email platform provides a powerful infrastructure for
marketing automation and contextual messaging, helping marketers communicate more
effectively with their customers and subscribers. Its flexible structure and open
integration architecture allows businesses to connect disparate technology platforms to create a seamless customer journey.

Along with a best-of-breed platform that drives customer engagement and boosts ROI,
Adestra was founded on the principle that marketing success takes more than technology,
which is why customer service is at the heart of its business. The company was a winner of
the 2014 Customer Focus Award from the Institute of Customer Service, and continues to
maintain one of the highest customer retention rates in the industry. It is trusted by top
companies including UBM, FranklinCovey, Conde Nast Digital Limited, and The London Symphony Orchestra, among others.

Established in 2004, Adestra has offices in Oxford and London, U.K., Dallas and New
York, U.S., and Sydney, Australia. For more information, please visit adestra.com.

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Adestra

CONTACT: Press Contacts: Adestra U.S., Amber Moore, amber@moorecom2.com, Mobile:+1-503-943-9381, Melanie White, Head of Content and Communications, press@adestra.com

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