Category Archives: PR agency in istanbul

Turkey’s first and only Mega Yacht Marina is rising in Atakoy

Right next to the mega yacht marina, there will be a convention center,movie theaters, performance arts centers, sports facilities, restaurants, cafes and hotels. The shopping street,with its famous brands, will bring a fresh breath of air for our visitors’ shopping habits.

Residences stand out with their warm and cozy decorations, panoramic sea and marina views, displaying a magnificent panorama of Istanbul and the Prince Islands. At the same time, the offices bring prestige and comfort for business life.



Atakoy Mega Yacht Marina fills an important gap in Turkey’s tourism infrastructure by transforming the city into a coveted location for yacht tourism.

marina brosur




EXPO 2016 Antalya is getting ready to host its guests and visitors from all over the world. This year’s theme is “Flowers and Children,” and the construction of its symbol, the EXPO Tower, will take six months. The viewing terrace, which will accommodate restaurants and cafes, will be built on the ground and, with the help of powerful cranes, will be hoisted to a peak that stands proudly in the air like a flag 120 meters high. TACA Construction is undertaking the construction of this building that will come to symbolize EXPO 2016 and that will be achieved through a technology first of its kind in Turkey.

Taca Tayyar Akkurt

“EXPOs are an attract millions of tourists, and each comes with its own particular symbol. For EXPO 2016 Antalya, we are proud to construct the convention center that will come to symbolize the event: the EXPO Tower. These are the projects that have been given to our care thanks to our reputation for delivering quality projects on time. We are building this 120-meter tower, which will house restaurants and viewing and recreation areas, with the help of construction technology that will be utilized in Turkey for the very first time. This technology has been used in only a handful of buildings in the world. Called the “Eiffel Tower of Turkey,” the Expo Tower will add value both to the city of Antalya and to our tourism industry. It will be a monument that befits Turkey’s first EXPO,” said Tayyar Akkurt, chairman of TACA Construction.

Modelled after the Turkish peony, a plant native to Antalya, and the famous Hadrian’s Gate located in Antalya’s old town, the EXPO Tower, with a height of 120 meters, will be opened on April 23, 2016.


Mecit Akkurt, after completing his graduate studies in construction engineering in the UK, returned to Turkey and founded Akkurt Construction Company. He has completed several high profile projects both in Turkey and abroad. By 1988, he took over the company from his father, Tayyar Akkurt, and renamed it to TACA Construction. He continues to lead the firm to this day through his commitment to quality, high-speed production methods and his customer-focused approach. TACA Construction ranks 198th in the world in the construction industry. TACA Construction builds massive structures such as hotels, hospitals, convention centers, and shopping malls in the Middle East and Africa. It has international partners and offices in the United States, Libya, Algeria, Qatar, Saudi Arabia, and the United Arab Emirates.


Manifesto was announced as the first public relations consultant of Contemporary Istanbul; the leading art fair that brings international focus to the dynamic art scene in the unique metropolis, in its 10th anniversary


Contemporary Istanbul features the best contemporary art from 102 art galleries in 24 countries and 28 cities on 12-15 November 2015 in Istanbul Congress Center and Lütfi Kırdar ICEC. Contemporary Istanbul offers opportunities not just to discover the extraordinary city of Istanbul and its young, vibrant art scene, but to consider the future of contemporary art.

Sponsored by Akbank Sanat in its 10th year, Contemporary Istanbul spotlights the significance of Art Communication with its Manifesto Pr Agency.

Manifesto announced as the first Turkish communication agency of Contemporary Istanbul

Contemporary Istanbul Chairman, Ali Güreli: ‘’We celebrate the 10th anniversary of Contemporary Istanbul which has been transforming Istanbul into a coordinating point of the best contemporary art pieces. Contemporary Istanbul supports contemporary Turkish art and introduces the most prominent contemporary art pieces with the art lovers. Thanks to the international mission of the fair, it is possible to observe the diversity in discourse reflecting the wide ranging reach of the organization. We hope Contemporary Istanbul taking place on 12-15 November that leaves 10 years behind to reach wider masses with stronger influence and powerful messages thanks to the cooperation with Manifesto´.


Emphasizing the value of Art Communication by reflecting upon the global art communication practices, Manifesto CEO Selin Bozkurt said: `Art Communication in Turkey demonstrates a low profile in comparison with the developed countries which needs improvement. We plan to create awareness among the art lovers with the projects we will realize in aid to the most influential contemporary art platform in Turkey; Contemporary Istanbul. It is our aim to promote Turkish contemporary art further in local and international platforms. We take the rightful pride in supporting art communication and its improvement in Turkey´.

Maersk and Valspar Complete Waterborne Conversion at Southern China Facility

Maersk and Valspar Complete Waterborne Conversion at Southern China Facility

MINNEAPOLIS, May 13, 2015 /PRNewswire/ — After extensive line trials, Maersk Container Industry’s factory in Dongguan has begun full production of dry containers coated with Valspar Aquaguard(®), a zinc-free waterborne coating solution that provides industry-leading protection against corrosion. Maersk and Valspar began trial production in 2014 at this facility in southern China, one of the largest container manufacturing locations in the world with production of 220,000 twenty-foot equivalent units (TEU) dry containers annually.

“Maersk is a global leader in container-industry sustainability, and converting to Valspar Aquaguard is another important step in its long-term sustainability goals,” said Paul McCrory, director of Global Container at Valspar. “Aquaguard provides Maersk the protective and environmental benefits of our superior waterborne technology while allowing the company to maintain production speed, high quality and cost effectiveness.”

Valspar has partnered with Maersk and other customers to implement waterborne solutions to meet global environmental requirements. Aquaguard is an innovative two-coat, 100 percent waterborne coating system that reduces VOCs by up to 94 percent, improves corrosion performance, and lowers emissions to reduce the overall environmental footprint. The combination of Aquaguard’s high-density chemical adhesion and anticorrosive properties provides superior corrosion protection compared to other standard solvent systems.

Aquaguard significantly outperforms standard solvent-based coatings in corrosion performance. On containers coated with Aquaguard, the onset of corrosion from container damage is reduced at least 60% compared to zinc-based coatings (based on 710-hour salt spray test results). This enables containers to stay in service longer with fewer repairs while also helping shipping lines with sustainability efforts.

With more than 60 years of experience with high-quality waterborne coatings, Valspar is a pioneer in developing waterborne technology. Its cost-competitive solutions help companies meet air-quality goals across industries that demand rugged performance, including transportation, agricultural and construction equipment, structural steel and wood.

For more information about Valspar Aquaguard, please visit

Valspar: If it matters, we’re on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 10,500 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar’s reported net sales in fiscal 2014 were $4.5 billion and its shares are traded on the New York Stock Exchange (symbol:VAL). For more information, visit and follow @valsparCo on Twitter.

Logo –

SOURCE Valspar


CONTACT: Kevin Olson,, +1 612-375-7374

Web Site:

Bird-deterring drones and game consoles inspire the future of flight

Bird-deterring drones and game consoles inspire the future of flight

TOULOUSE, France, May 13, 2015 /PRNewswire/ —

Student ideas in final race for EUR30,000 Airbus biennial Fly Your Ideas competition prize

A wing-skin that harvests natural vibrations to power in-flight systems, drones that
lead birds to a safe haven “birdport”, and a games console-inspired infra-red system that
detects potential obstacles when taxiing, are among the ideas from university students
shortlisted by Airbus in its Fly Your Ideas contest, with the five finalists now vying for the EUR30,000 jackpot.

(Photo: )

(Photo: )

(Photo: )

(Photo: )

(Photo: )

(Photo: )

These pioneering ideas have already seen off competition from over 500 entries in
Airbus’ biennial global student challenge. Airbus created Fly Your Ideas, in partnership
with UNESCO, to inspire the next generation of innovators by giving them the chance to experience the exciting environment that the aviation industry has to offer.

Diversity is a key driver of innovation and performance and this year’s finalists
represent the most diverse line-up in the competition’s history, comprising of eight
nationalities from nine universities, with a mix of engineering and non-engineering backgrounds and a higher percentage of female students than ever before.

Responding to key issues in aviation, the ideas had to cover one of six challenges
identified by Airbus to provide sustainable future solutions where growth, efficiency and people will be at the heart of a thriving aviation industry.

The five finalist teams [ ] – from Brazil, China,
Japan, the Netherlands and the United Kingdom – now travel to Hamburg, Germany, to make
their case for the top prize to Airbus and industry experts on 27th May; the runners-up will share EUR15,000.

In contention are:

‘Good vibrations’ energy-harvesting skin – Team ‘MULTIFUN’, Delft University of Technology, Netherlands

MULTIFUN is all about good vibrations. The team’s idea sees plane wings dressed in a
composite skin that harvests energy from natural vibrations or flex in the wings.
Piezoelectric fibres gather electrical charges from even the smallest movements during
flight, storing the energy generated in battery panels integrated in the fuselage and
using it to power auxiliary in-flight systems, such as lighting and entertainment systems.
This reduces the energy footprint of aircraft during flight and could even replace the entire power source for ground operations.

Drone-guided ‘birdport’- Team ‘BIRDPORT’, The University of Tokyo, Japan

BIRDPORT proposes deploying a flock of drones or UAVs (unmanned aerial vehicles) to
guide birds from airports to a comfortable habitat nearby. The drones use tactics of
separation, alignment and cohesion to manipulate flocks and divert them to Birdport, where
birdsong and decoys are used to create a natural and safe habitat for birds in the area.
The idea is designed to reduce bird strikes to aircraft significantly and to enhance aircraft availability.

Game console-inspired infra-red guidance system – Team AFT-BURNER-REVERSER, Northwestern Polytechnical University, China

AFT-BURNER-REVERSER has applied motion-sensing technology from a games console to an
aircraft guidance system for use when taxiing. The model uses infra-red and visual
information to warn the pilot and ground crew of high-risk obstacles. This is designed to
reduce the turnaround time of aircraft between flights and the cost of damage, saving airlines millions per year.

Faster trolley trash – Team RETROLLEY, University of Sao Paulo, Brazil

RETROLLEY has tackled the issue of reducing waste in-flight and cutting down the time
taken to collect and sort rubbish post-flight, speeding up airline operations particularly
on short-haul carriers. The team’s bespoke trolley is designed to intelligently sort
rubbish and recycling by minimising the volume of foils, paper and plastic and collecting
residual fluid. In doing so, the weight of galley equipment can be reduced by up to 30kg reducing fuel consumption and offering more space in-flight for refreshments.

Wireless and greener ground operations – Team BOLLEBOOS, City University London, UK

BOLLEBOOS has put forward its pioneering WEGO system that picks up energy during
taxiing. Transmitter sections on the ground, located just underneath the aircraft in the tarmac, transfer electrical power inductively to a receiver placed between the
nose-wheels. This provides a sustainable energy source to power ground operations, reducing carbon emissions by half.

Charles Champion, Airbus Executive Vice President Engineering, says: “I congratulate
the five teams for reaching the final of our Fly Your Ideas challenge. The competition as
always has been incredibly tough and they can all be very proud to have got this far. What
their ideas show us is that the next generation can bring fresh thinking to our industry
and help shape the future of flight. That’s what Airbus Fly Your Ideas is all about.”

Flavia Schlegel, Assistant Director-General of the Natural Sciences Sector, UNESCO,
says: “We are proud to partner with Airbus on Fly Your Ideas. With diversity key to
driving innovation, the competition gives students, both male and female, from all
different backgrounds and based all over the world, the opportunity to offer their
individual expertise and to experience the future of the aviation industry. We wish all the finalists good luck in the final round of the competition.”

The winning team will be announced at a ceremony in Hamburg on 27 May.

Fly Your Ideas is part of The Future by Airbus, the aircraft manufacturer’s vision of sustainable air travel in 2050.

More photos & videos:

For more details and to view videos of the finalists’ reactions on hearing of their success, visit

Notes to Editors

Airbus Fly Your Ideas is a biennial global competition, organized in partnership with
UNESCO, which challenges students to innovate for the future of aviation. Taking part is a
unique opportunity for students to put their classroom learning and research to the test,
by working with a team of Airbus professionals on the real-world challenges facing the
aviation industry. It offers students a chance to apply their creativity in an exceptional
learning environment that will equip them in a highly competitive job market. Students can
chose from six subjects: Efficiency, Passenger Experience, Energy, Affordable Growth, Traffic Growth, Community Friendliness.



CONTACT: Contacts for the media: Sara Ricci +33-562117613

Liquidity Issues Keep B2B Trade Credit Risk High in Eastern Europe

Liquidity Issues Keep B2B Trade Credit Risk High in Eastern Europe

AMSTERDAM, May 13, 2015 /PRNewswire/ —

Late payment of invoices due to customers’ lack of cash for 3 in 5 companies in region

2015 is expected to be a difficult year for Eastern Europe. The overall region’s
economic growth is forecast to contract 0.3%, mainly due to expectations of a severe
economic contraction in Russia and Ukraine, and to continued weak growth in the Eurozone.
This is forecast to place a long-term strain on corporate payment behaviour in Eastern
Europe, causing the risk of payment delays and default on B2B invoices to remain high during 2015.

(Logo: )

The May 2015 edition of the Atradius Payment Practices Barometer survey for Eastern
Europe, a report based on feedback from over 1,000 companies across the Czech Republic,
Hungary, Poland, Slovakia and Turkey, which sell on credit terms to B2B customers
domestically and abroad, highlights that nearly 60% of the survey respondents in the
region reported that late payment of domestic B2B invoices was mainly attributable to
their customers’ insufficient availability of funds (respondents in Western Europe: 51.4%). Respondents in Hungary (78.6%) experienced this most frequently.

According to responses across the countries surveyed, 41.2% of the average total value
of domestic B2B invoices remained unpaid after the due date. Slightly more than the 40.2%
average for Western Europe. 7.2% of domestic B2B invoices became delinquent (unpaid 90+
days after the due date), being highly likely to turn into collection cases, and 1.2% was
written off as uncollectable. All these percentages were highest in Turkey at 55.2%,
13.4%, and 2.0% respectively. Notably more respondents in Eastern Europe (24.2%) than in
Western Europe (18.5%) reported that invoice late payment from domestic customers was most
often due to the customer’s formal insolvency (liquidation, receivership, bankruptcy).
This points to a somewhat difficult business climate in many countries in the region.

Despite notable differences in country-specific economic conditions across the
countries surveyed, the highest percentage of respondents in Eastern Europe (22%) consider a likely decline in their trade flows to be the greatest challenge to business
profitability this year. This is particularly the case for respondents in the Czech
Republic (36%) and Poland (25%). This opinion is in contrast to that expressed in Western
Europe, where cost containment, also in relation to late payment, is seen as the greatest challenge to business profitability in 2015 (24.1% of respondents).

Andreas Tesch, Chief Market Officer of Atradius N.V. stated, “Continued weak economic
growth in the eurozone, geopolitical tensions around Russia and Ukraine, and volatile
global financial markets are putting significant pressure on the economic and business
climates in many Eastern European countries. The cumulative pressure creates downside
risks to the region’s economic climate. This will likely cause the levels of overdue
payment and default on B2B invoices to remain high this year. Against this backdrop,
diligent management of trade credit risk becomes essential to maintaining the financial health of the business.”

The complete report highlighting the findings of the May 2015 edition of the Atradius
Payment Practices Barometer for Eastern Europe can be found in the Publications section of the website.

About Atradius

Atradius provides trade credit insurance, surety and collections services worldwide
through a strategic presence in 50 countries. Atradius has access to credit information on
200 million companies worldwide. Its credit insurance, bonding and collections products
help protect companies throughout the world from payment risks associated with selling
products and services on trade credit. Atradius forms part of Grupo Catalana Occidente
(GCO.MC), one of the leading insurers in Spain and worldwide in credit insurance.

For further information:

Atradius Corporate Communications
Christine Gerryn
Tel: +31-20-553-2047


Atradius N.V.

KTR’s Dallas Visit Inspires and Boosts Investment in Vibrant Hyderabad

KTR’s Dallas Visit Inspires and Boosts Investment in Vibrant Hyderabad

DALLAS and HYDERABAD, India, May 13, 2015 /PRNewswire/ —

With a mission to seek investments in the newly formed state of Telangana and
Hyderabad in particular, the Hon’ble Minister for Information Technology and Panchayati
Raj Sri. Kalvakuntla Taraka Rama Rao toured Dallas. His entourage comprised of the IT and
the Industrial Secretary Dr. Jayesh Ranjan, IAS, and MLA’s from Nizamabad Ganesh Gupta, Jeevan Reddy from Armoor among others.

(Photo: )

(Photo: )

During his stay, the minister met many individuals in person and had prolonged
conversions on the future of Telangana and the prospects of Hyderabad. His inspirational
speeches and a detailed study and the diagnoses on Hyderabad was well received by
individuals in Dallas. Hosted by a highly energetic team called ‘Vibrant Hyderabad’ with a
tag-line, ‘Future is Now’ and ‘Business Beyond Boundaries’ led by Dayakar Puskoor, CEO,
Naya Ventures, Dr. Hanmanth Bejjanki, Dr. Srinivas Gunukula, Raghu Chittimalla, Rao
Kalvala, Ajay Reddy, Mahesh Adibhatla, Shashikanth Kanaparthi, Dr. Mohan Goli, Bhanuprasad
Chowdary, Kranthi Miryala, Dayakar Mada and supported by many core members. The team
worked round the clock for over two weeks to ensure the minister reaches maximum number of
people. His schedule was divided into various parts to ensure maximum attention and attendance.

A massive public meeting was held, where KTR (as the minister is fondly called) with
over 1600 people attending and listening to the vision of the state of Telangana from the
Hon’ble Minister. KTR touched upon many important aspects such as T-Hub (Technology Hub),
the largest incubator for startup companies in Hyderabad where NRI/Foreign investors can
invest directly in startup companies and be part of the development and training process.
Another prestigious initiative discussed was the Telangana Drinking Water Project where 10
million households will get potable water. As the initiative is a massive Rs 38,000
crores, the minister thus requested each citizen to sponsor their village, mandal or a
district. A felicitation was conducted for the Minister, the IT Secretary and the MLA’s
with over 15 Telugu organizations joining on stage. An exclusive cultural program coordinated by Sharada Singireddy and Shanti Nuthi captivated the audience.

Later in the evening, the minister met with enthusiastic investors called the
‘Investors Banquet’ where he had one-on-one with an exclusive audience of 160. The IT and
Industry Secretary Dr. Jayesh Ranjan, IAS, led the talk and laid out the industrial policy
and the various sops being offered by the state of Telangana. He offered in person help
for those who wish to setup companies who are visiting from Dallas. The government team
was pleased to find $210,000 being raised overnight for the Drinking Water Project and
while many applauded the unique concept for the T-Hub, they surely assured as soon as the
project comes into effect on June 1st 2015, many from DFW will support the mission. Dr.
Bejjanki announced over fifty 108 Ambulances for Telangana. Ganesh Gupta and Jeevan Reddy
addressing the event requested to trust the Government of Telangana and the leadership of
Kalvakuntla Chandrashekar Rao in achieving their irresistible slogan ‘Bangaru Telangana’ .

The following morning IT and Panchayati Raj Minister KTR met with the global CEO’s and
senior executives of multinational corporations at a morning event called ‘Vibrant
Hyderabad CEO Connect’ that included Coca-Cola, Perot Systems, Verizon, KFS Logistics,
Jindok, Motivity Labs, Naya Ventures, American Spine and Pain Centers, Techstar, Cigniti,
Nikola Systems among others. The minister requested the CEO’s and the senior most
executives to visit Hyderabad and invest and explained the process of single window
clearance in affect. He then requested the company executives to visit Hyderabad, learn
about the policies and take a tour of the fabulous city. Later, the representatives of
these companies explained interests in their respective business units where a mammoth
total of $225 million worth of investments will be invested in the coming 2 years, and
expected to generate 3000-4000 jobs in Hyderabad and Telangana. They felt highly confident about the policies of the new state and assured their support in the voyage.

Dayakar Puskoor overseeing the efforts in Dallas appreciated the efforts of the
organizers, thanked various Telugu organizations and the various community leaders who came from across America to meet the Minister in Dallas.

Later, organizers Raghu Chittimalla and Mahesh Adibhatla thanked media personnel from
TV9, TV5, DesiPlaza, YuppTV, CVR News, Bombay Photography, APHerald, caterers Our Place, and The Omni Mandalay for their hospitality.

Media Contact

M. Shravan
Naya Ventures


Vibrant Hyderabad Team

Context is Everything: Aspect Software Introduces Experience Continuity Contextual Consistency Between All Customer Service Interactions, Channels

Context is Everything: Aspect Software Introduces Experience Continuity Contextual Consistency Between All Customer Service Interactions, Channels

MUMBAI, May 13, 2015 /PRNewswire/ —

Rise in Consumer Preference for Mobile and Self-service Interaction Driving Need for Greater Channel Interconnectivity

A new study from Aspect Software found that the top customer service frustration for
consumers today is that the consumers have to repeat themselves multiple times to multiple
people via multiple channels – ahead of being transferred and ahead of not getting any
issue resolution at all. To help companies address this growing pain point, Aspect, a leading provider of fully-integrated customer interaction management, workforce
optimization, back-office and award-winning cloud solutions, today announced Aspect
Experience Continuity(TM), an intelligent customer interaction platform that provides
context and continuity when moving from self-service to live-service, switching between
channels, or when switching between proactive outbound communication and inbound service inquiries.

(Logo: )

With the flexibility and nearly unlimited mobility brought on by smart phones,
consumers around the world have taken to find issue resolution to business questions by
themselves, on the go, and whenever they want instead of relying on the constraints of
call center business hours. In fact, a recent Aspect consumer survey found that nearly all
(96%) of the consumers surveyed said when contacting customer service about the same
issue, they should be able to pick up where they last left off, regardless of channel.
Aspect Experience Continuity addresses this growing trend and allows consumers to do so in a connected environment.

As an example, consider an exchange about a policy claim between a customer and their
insurance company. The customer makes a call outside of business hours and interacts with
the IVR, inquiring about a claim, but doesn’t get all the answers they want from the
automated system. The Continuity Server stores data about this interaction so the next day
the insurance company takes action based on this information and calls the customer back, asking them if they’d like to pick up where the IVR conversation had left off.

“With the proliferation of available customer care channels in this age of pervasive
mobile computing, a smooth handover between channels such as mobile app, IVR, or website,
or when switching from self-service to live-service, is more crucial than ever to provide
excellent customer service,” says Spence Mallder, Chief Technology Officer and General
Manager WFO, Aspect. “We call it Experience Continuity. By storing Context Cookies in our
Continuity Server during the customer journey, customers can experience continuity when
attempting to complete an interrupted transaction either at a later time, or on a
different channel. If executed effectively, it significantly reduces the age-old complaint of customers having to repeat themselves.”

Any customer service engagement, whether with an agent or through self-service, if
done in isolation from a customer’s interaction history or live-service engagement, can
create consumer frustration. Connected and contextually-linked service gives customers
quick and convenient access to information when needed, and can also provide quick ROI for
businesses that can focus their contact center staff on more elaborate inquiries and
customer retention efforts. But while consumers will continue to reach out for human help
for moderate and complex account inquiries or technical troubleshooting, they’ll also
expect the agent to have the self-service interaction history available to prevent
repetition. In the same survey mentioned above, 82 percent of consumers said they prefer
using self-service to resolve simple customer service issues but 86 percent prefer agent consultation to resolve more complex customer service issues.

To create an ideal omni-channel experience, where customers can pick up an interaction
where they left off, regardless of channel, companies need a defined “exit strategy” for
customers transitioning from self-service to agent-assisted service. The customer
interaction trail that provides channel-agnostic context to the agent is central to a seamless customer service experience.

“Our research shows that customers, on average, use more than four different
self-service or live-assist channels in order to complete their e-commerce tasks,”
explains Dan Miller, lead analyst at Opus Research. “Rapid recognition of each customer’s
intent within the context of an ongoing conversation shortens each step, promotes loyalty
and creates a more pleasing experience for both customers and their selected agent. Opus Research calls it ‘Intelligent Assistance’.”

The Experience Continuity platform is included in the upcoming release of Aspect CXP 14.1. For more information, please visit [ ].

About Aspect

Aspect’s fully-integrated solution unifies the three most important facets of modern
consumer engagement strategy: customer interaction management, workforce optimization, and
back-office. Through a full suite of cloud, hosted and hybrid deployment options, we help
the world’s most demanding contact centers and back offices seamlessly align their people, processes and touch points to deliver remarkable customer experiences. For more information, visit

Follow Aspect on

Twitter at @AspectIndia and read our blogs at


Shailendra Tanwar
Head Marketing-India and Middle East
Aspect Software

Melissa Rodrigues
Perfect Relations

Tanya D’Souza
Perfect Relations


Aspect Software

Homebase Enhances Customer Journeys With CoreMedia’s Experiential Commerce Capabilities

Homebase Enhances Customer Journeys With CoreMedia’s Experiential Commerce Capabilities

LONDON, May 13, 2015 /PRNewswire/ —

Deploys CoreMedia LiveContext 2.0 to deliver inspirational marketing content

and accelerate online editorial productivity

CoreMedia [ ], a leading digital experience (DX) company,
today announced that Homebase [ ] has deployed CoreMedia
LiveContext 2.0 – a next-generation digital engagement application – to help provide a more visually engaging and immersive customer experience for its online store.

(Photo: )

The announcement is part of Homebase’s ongoing program to deliver a differentiating
online experience to provide customers with more guidance in their home improvement
projects. Combined with the IBM Commerce platform, Homebase deployed CoreMedia LiveContext
to give its online marketing team enhanced control over digital content – such as
promotional pages, inspirational guides and microsites. This enables Homebase to deliver
content-driven, personalised customer experiences that integrate seamlessly into its online store.

“With a growing number of Homebase customers either shopping online or going to our
website for ideas before visiting one of our stores, it’s essential that our website
( provides our customers with as much inspiration, advice
and support for their home and garden projects,” commented Siobhan Fitzpatrick, Director
of Multi-Channel at Homebase. “Combined with IBM WebSphere Commerce, CoreMedia LiveContext
2.0 provides the flexibility to respond to our customers with richer and more engaging
online experiences. It also allows us to dynamically adapt our online presence to meet evolving customer requirements.”

CoreMedia LiveContext leverages pre-built integration with IBM WebSphere Commerce to
enable Homebase to blend e-Commerce and content development activities while providing
marketing and online teams with greater creative freedom in how they visually present and
augment their online stores with engaging content. CoreMedia LiveContext, an IBM WebSphere
Commerce Validated Technology Partner solution, gives Homebase business users the power to
blend marketing and product information with pre-built site templates – making it easier
for online teams to extend and enhance their online offering without needing further IT involvement.

“Homebase has revamped its digital channels to take their customers on a highly
personalised shopping experience that can strengthen brand loyalty and help drive
increased online sales,” said John Mesberg, General Manager, Offering Management and
Strategy, IBM Commerce. “By deploying CoreMedia LiveContext in combination with IBM
Commerce solutions, Homebase can take advantage of advanced capabilities to present customers with the most relevant and engaging experiences.”

“Customers increasingly expect an online experience that goes beyond traditional
transactional commerce. That’s why it’s so important for organisations like Homebase to
leverage technologies such as CoreMedia LiveContext to help personalise and visualise
their brand and product stories to create a much more integrated digital experience,”
added Gerrit Kolb, CEO at CoreMedia. “Thanks to our close integration with IBM WebSphere
Commerce, we have been able to provide Homebase with the necessary tools to ensure they can build a strong emotional connection to their customers.”

CoreMedia LiveContext 2.0 is a next-generation digital engagement application that
allows businesses to leverage experiential commerce to connect customers through the
seamless blending of brand, content and community. The CoreMedia solution has three core components: visual engagement, immersive content and incremental innovation.

Additional Resources

– Web page: CoreMedia LiveContext 2.0
[ ]

– e-Commerce Survey: The Growing Focus on Experiential Commerce
[ ]

– Field Guide: A Personality Test for Shoppers? 8 Key Shopping Personalities.
[ ]

About Homebase [ ]

Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 304 large,
out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at . In the financial year to February 2014,
Homebase sales were GBP1.5 billion and it employed some 18,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

About CoreMedia [ ]

CoreMedia has been delivering online platforms for leading enterprise brands across
varied industries for over 17 years. The company’s software solutions seamlessly integrate
digital and social media assets, increase editorial productivity and accelerate time to
market. CoreMedia LiveContext for IBM WebSphere Commerce removes the barrier between the
shop and brand experience by enabling e-Commerce professionals to infuse compelling and
relevant content into the online customer experience resulting in increased engagement, sales and loyalty.

Contact: Charles Crabtree, Comma Communications, +44-7814-027253,



InMobi to Conduct the First Meerkat Hack Day

InMobi to Conduct the First Meerkat Hack Day

BANGALORE, May 13, 2015 /PRNewswire/ —

Hacks to Focus Around DevOps, Sensors, Control Systems and Applied Data Sciences

InMobi, the world’s leading mobile advertising platform, will conduct the first-ever
Meerkat Hack day from 23rd-24thMay, 2015. For the first time, all hacks would be streamed
LIVE, showcasing the process of building products right from idea to inception, in real-time.


The theme of this year’s Hack day is DevOps, which are hacks related to
infrastructure-as-a-service, datacenter networking, service monitoring & alerting and disaster recovery.

Other key themes include sensors, control systems and applied data sciences. This
category revolves around the usage of sensors for real-world telemetry, processing of the
collected data and possible feedback systems that control physical machinery. For
instance, a hack could demo a process to automatically synchronize traffic signals along a
route for an ambulance based on the time of departure and distance to the hospital.

Last year, InMobi received 197 team registrations and 100 teams out of the total
registered were invited to InMobi for a non-stop 24 hours hackathon. It included nearly 6
NGOs focused on building mobile-first products and applications. This year, the focus on
data driven approach where data comes from varied sources, like mobile and sensors, are
bringing huge challenges in the field of data sciences. As these challenges for DevOps
grow 10x every year, they require newer technologies and complex migrations. The hacks this year will focus around these themes.


Winner Team – Micromax Ultra HD LED TV (42 Inch) (Android Smart, 4K TV)

First Runner-Up Team – Lenovo, Yoga Tablet 10

Second Runner-Up Team – Crazy Robot Kit (Powered by Raspberry Pi)

“At InMobi, we love coding and everything to do with people who do this for a living. Hack days are a fantastic opportunity to discover a great bunch of thinkers and
programmers. Similar to our previous Hack days, we always bring in an element of fun. We
are excited to make this the first-ever Meerkat Hack day,” said Mohit Saxena, Co-founder and CTO, InMobi.

Registrations close on 15th May, 2015. For more details please visit InMobi Hack Day Summer 2015
[ ]

About InMobi

InMobi enables the world’s leading brands, developers, and publishers to engage global
consumers through mobile advertising. InMobi platforms leverage advances in bigdata, user
behaviour, and cloud-based architectures to simplify mobile advertising for its customers.
Recognized by MIT Technology Review as one of the 50 Disruptive Companies, InMobi is the
world’s largest independent mobile ad network, engaging 1 billion active uniques across 200 countries.

Twitter:@InMobiTech [ ] or #InMobiHack

Facebook:/InMobiTechnology [ ]

Media Contact:
Raghavendra Ramesh,,
Communication Manager,


InMobi Technology Services Pvt Ltd

« Older Entries